Fish and Seafood in the US

December 2025

In 2025, total volume sales of fish and seafood in the US rose modestly, in line with 2024. Volume sales grew at the same rate across retail and foodservice, while institutional volume sales rose only marginally. Retail volume sales growth reflected continued consumer interest in fish and seafood as a protein option. Retail current value sales increased at a slightly slower pace than retail volume sales at the end of the review period, following declines in previous years. Stronger volume than v

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Overview:

Understand the latest market trends and future growth opportunities for the Fish and Seafood industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Fish and Seafood industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Fish and Seafood in USA report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Fish and Seafood in USA?
  • What is the impact of commodity price fluctuations on local production and consumption?
  • What are the key campaigns or legislation driving Fish and Seafood sales?
  • How are consumer attitudes towards fresh food evolving?
  • How significant is health and wellness in shaping consumer demand?
  • Where is future growth expected to be most dynamic?

Fish and Seafood in the US - Category analysis

KEY DATA FINDINGS

Positive demand growth as supply dynamics constrain prices
Mixed growth performances within fish and seafood
Price-sensitivity continues to shape purchasing patterns
Preparation barriers constrain consumption
Modest sales development to continue amid oversupply issues
Health and nutritional benefits to fuel demand but preparation barriers persist
Sustainability to grow in importance but remain of secondary importance for many consumers
Summary 1 Major Processors of Fish and Seafood 2025
Table 1 Total Sales of Fish and Seafood by Category: Total Volume 2020-2025
Table 2 Total Sales of Fish and Seafood by Category: % Total Volume Growth 2020-2025
Table 3 Retail Sales of Fish and Seafood by Category: Volume 2020-2025
Table 4 Retail Sales of Fish and Seafood by Category: % Volume Growth 2020-2025
Table 5 Retail Sales of Fish and Seafood by Category: Value 2020-2025
Table 6 Retail Sales of Fish and Seafood by Category: % Value Growth 2020-2025
Table 7 Retail Sales of Fish and Seafood by Packaged vs Unpackaged: % Volume 2020-2025
Table 8 Forecast Total Sales of Fish and Seafood by Category: Total Volume 2025-2030
Table 9 Forecast Total Sales of Fish and Seafood by Category: % Total Volume Growth 2025-2030
Table 10 Forecast Retail Sales of Fish and Seafood by Category: Volume 2025-2030
Table 11 Forecast Retail Sales of Fish and Seafood by Category: % Volume Growth 2025-2030
Table 12 Forecast Retail Sales of Fish and Seafood by Category: Value 2025-2030
Table 13 Forecast Retail Sales of Fish and Seafood by Category: % Value Growth 2025-2030

Fresh Food in the US - Industry Overview

Positive total volume sales growth amidst persistent challenges

KEY DATA FINDINGS

Pulses gain momentum as economical, health-orientated options
Climate change creates production challenges
Weather conditions inform production and price volatility
Climate and trade dynamics to heavily inform supply
Health and demographic considerations
Convenience pressures to challenge fresh food’s growth potential
Consumers find a balance between home cooking and foodservice visits
Channel dynamics vary the performances of fresh food categories
Cultural cuisines show resilience in foodservice
Table 14 Total Sales of Fresh Food by Category: Total Volume 2020-2025
Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2020-2025
Table 16 Retail Sales of Fresh Food by Category: Volume 2020-2025
Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2020-2025
Table 18 Retail Sales of Fresh Food by Category: Value 2020-2025
Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2020-2025
Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2020-2025
Table 21 Retail Distribution of Fresh Food by Format: % Volume 2020-2025
Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2025-2030
Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2025-2030
Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2025-2030
Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2025-2030
Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2025-2030
Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

Summary 2 Research Sources
The following categories and subcategories are included:

Fish and Seafood

  • Crustaceans
  • Fish
  • Molluscs and Cephalopods

Fish and Seafood

This is the aggregation of fish, crustaceans, molluscs and cephalopods. Includes: fresh raw (chilled and frozen) packaged and unpackaged unprocessed fish and seafood. Chilled and frozen fish and seafood can be cleaned, gutted, peeled/trimmed/filleted/cut to a different extent, but not cooked and no sauces, herbs or condiments can be added . Excludes: All packaged/processed fish and seafood products typically sold via the self-service counters in retail outlets.

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This report originates from Passport, our Fish and Seafood research and analysis database.

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