PROSPECTS AND OPPORTUNITIES
Fish and seafood will see steady growth throughout forecast period
Fish and seafood in Vietnam will benefit from the continued expansion of chillers, fridges and freezers in retail outlets, offering increased space and visibility for category products. Further, fridges and freezers are becoming more prevalent within homes - not just in high-income households, but also in low- and middle-income households, and in both rural and urban areas - which will help to boost at-home consumption during the forecast period.
Recovery in exports expected to impact domestic market
Fish and seafood exports are seeing a gradual recovery in both prices and demand, though there is still some way to go. Vietnam’s deputy Prime Minister Quang has announced the planned launch of a campaign to combat IUU fishing in a bid to get the EC’s yellow card removed.
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Overview:
Understand the latest market trends and future growth opportunities for the Fish and Seafood industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fish and Seafood industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fish and Seafood in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fish and Seafood in Vietnam?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Fish and Seafood sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Fish and Seafood in Vietnam - Category analysis
KEY DATA FINDINGS
Financial pressures impact consumer purchasing patterns in 2024
Manufacturers give greater attention to domestic market
Fish and seafood will see steady growth throughout forecast period
Recovery in exports expected to impact domestic market
Fresh Food in Vietnam - Industry Overview
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
The following categories and subcategories are included:
Fish and Seafood
- Crustaceans
- Fish
- Molluscs and Cephalopods
Fish and Seafood
This is the aggregation of fish, crustaceans, molluscs and cephalopods. Includes: fresh raw (chilled and frozen) packaged and unpackaged unprocessed fish and seafood. Chilled and frozen fish and seafood can be cleaned, gutted, peeled/trimmed/filleted/cut to a different extent, but not cooked and no sauces, herbs or condiments can be added . Excludes: All packaged/processed fish and seafood products typically sold via the self-service counters in retail outlets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fish and Seafood research and analysis database.
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