Fresh fish and seafood in Brazil delivered strong current value growth in 2025, while volume gains remained more modest as inflation and budget pressure continued to shape purchasing decisions. Fish benefited from improved relative affordability versus other animal proteins, supporting a shift away from its historical premium image and encouraging substitution from higher-priced red meat. Growth was concentrated in widely available, lower-cost species, particularly domestically farmed tilapia, a
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Overview:
Understand the latest market trends and future growth opportunities for the Fish and Seafood industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fish and Seafood industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fish and Seafood in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fish and Seafood in Brazil?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Fish and Seafood sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Fish and Seafood in Brazil - Category analysis
KEY DATA FINDINGS
Affordable farmed fish drives demand shift in Brazil
Fish benefits from economic scenario, trending as a lean and healthy protein
Wider offering and distribution of fishes pushes positive perform performance
Fish and seafood expected to expand in Brazil
Increased fish production should push down prices, supporting further growth
Fresh Food in Brazil - Industry Overview
Cost pressure and clean-eating preferences lift fresh food volumes in Brazil
KEY DATA FINDINGS
Fresh food benefits from cost concerns and shift away from ultra-processed alternatives
Health trends and home-cooking culture drive consumers to fresh food options
Distribution upgrades and rising interest in niche offerings support overall volume growth
Further growth forecast amid continued consumer shift to natural foods
Supply-chain improvements should support expansion
Investment in retail distribution and foodservice set to broaden access
Neighbourhood stores remain backbone of fresh food supplies
Supermarkets benefit through broad offer and modernisation
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Fish and Seafood
- Crustaceans
- Fish
- Molluscs and Cephalopods
Fish and Seafood
This is the aggregation of fish, crustaceans, molluscs and cephalopods. Includes: fresh raw (chilled and frozen) packaged and unpackaged unprocessed fish and seafood. Chilled and frozen fish and seafood can be cleaned, gutted, peeled/trimmed/filleted/cut to a different extent, but not cooked and no sauces, herbs or condiments can be added . Excludes: All packaged/processed fish and seafood products typically sold via the self-service counters in retail outlets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fish and Seafood research and analysis database.
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