PROSPECTS AND OPPORTUNITIES
Expanding online sales channels for fish and seafood
As e-commerce platforms expand and social media influence grows, online sales channels for seafood are set to reach a broader audience across cities of all tiers in China. Platforms such as Douyin and Xiaohongshu are expected to boost awareness and sales of seafood brands through live-stream sales, video recommendations, and influencer reviews, enhancing brand visibility and consumer engagement through personalised recommendations.
Localisation and premiumisation trends
As consumption levels rise and dietary habits diversify, demand for premium seafood is growing rapidly in the Chinese market. High value seafood products such as salmon, lobster, and abalone have become popular amongst consumers in first- and second-tier cities, widely used in fine dining foodservice outlets and at family gatherings.
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Overview:
Understand the latest market trends and future growth opportunities for the Fish and Seafood industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fish and Seafood industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fish and Seafood in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fish and Seafood in China?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Fish and Seafood sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Fish and Seafood in China - Category analysis
KEY DATA FINDINGS
Steady growth in consumption of fish and seafood
Crustaceans experiences price increases
Expanding online sales channels for fish and seafood
Localisation and premiumisation trends
Fresh Food in China - Industry Overview
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
The following categories and subcategories are included:
Fish and Seafood
- Crustaceans
- Fish
- Molluscs and Cephalopods
Fish and Seafood
This is the aggregation of fish, crustaceans, molluscs and cephalopods. Includes: fresh raw (chilled and frozen) packaged and unpackaged unprocessed fish and seafood. Chilled and frozen fish and seafood can be cleaned, gutted, peeled/trimmed/filleted/cut to a different extent, but not cooked and no sauces, herbs or condiments can be added . Excludes: All packaged/processed fish and seafood products typically sold via the self-service counters in retail outlets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fish and Seafood research and analysis database.
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