Health ideals are shifting in China, encouraging consumers to add more fish and seafood into their diets, as part of a general rise in the consumption of fresh and natural ingredients. The rising prominence of dining out is also encouraging consumption.
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Overview:
Understand the latest market trends and future growth opportunities for the Fish and Seafood industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fish and Seafood industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fish and Seafood in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fish and Seafood in China?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Fish and Seafood sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Fish and Seafood in China - Category analysis
KEY DATA FINDINGS
Fish and seafood enjoys solid growth
Shifting health priorities drive sales of fish and seafood
Cost and climate change weigh on purchasing decisions
Fish and seafood to benefit from daily health priorities and new consumption occasions
Premiumisation trend is set to shape seafood
Fresh Food in China - Industry Overview
Health concerns fuel demand for fresh food
KEY DATA FINDINGS
Bright performance for fresh foods
Economic uncertainty leads to downtrading across categories
Positive evolution shaped by urbanisation and plant-based diets
Distribution is set to evolve with the adoption of digital technologies
Sustainable features to underpin evolution of branding strategies
Small local grocers face growing competition from modern channel
Impressive performance for retail e-commerce
Contrasting performance between retail and foodservice channels
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Fish and Seafood
- Crustaceans
- Fish
- Molluscs and Cephalopods
Fish and Seafood
This is the aggregation of fish, crustaceans, molluscs and cephalopods. Includes: fresh raw (chilled and frozen) packaged and unpackaged unprocessed fish and seafood. Chilled and frozen fish and seafood can be cleaned, gutted, peeled/trimmed/filleted/cut to a different extent, but not cooked and no sauces, herbs or condiments can be added . Excludes: All packaged/processed fish and seafood products typically sold via the self-service counters in retail outlets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fish and Seafood research and analysis database.
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