PROSPECTS AND OPPORTUNITIES
Footwear tailored for older people to gain momentum in an ageing society
As Japan faces an ageing population, the demand for footwear tailored to older people is expected to grow significantly. Products such as slip-on shoes are part of this trend, addressing the decline in physical strength and mobility amongst older adults.
Health management with smart shoes
Smart shoes have been introduced by various companies for some time, but recently they have begun to be used in practical applications, such as addressing children’s lack of exercise, and contributing to research. One example is Bandai’s Digicalized, a children’s shoe that incorporates a dedicated sensor.
Technology will improve the shopping experience
The use of AI is becoming increasingly widespread in footwear. For example, Just Fit Shoes, a web app launched in August 2024, allows users to register their existing shoe models and sizes.
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Overview:
Understand the latest market trends and future growth opportunities for the Footwear industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Footwear in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Footwear in Japan?
- Which are the leading brands in Japan?
- How are products distributed in Japan?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Footwear in Japan?
- Where is future growth expected to be most dynamic?
Footwear in Japan - Category analysis
KEY DATA FINDINGS
Robust growth supported by domestic demand and inbound tourism
Nike Japan Co Ltd leads, but the competition intensifies
Increase in brands promoting sustainability and expanding choices
Footwear tailored for older people to gain momentum in an ageing society
Health management with smart shoes
Technology will improve the shopping experience
Apparel and Footwear in Japan - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Footwear
- Children's Footwear
- Men's Footwear
- Women's Footwear
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Footwear research and analysis database.
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