COMPETITIVE LANDSCAPE
Challenger brands gain traction through innovative strategies
The footwear market in Singapore is led by Nike Singapore Pte Ltd (13%) and adidas (S) Pte Ltd (12%), with these two top players being the only names holding a double-digit share. Beyond this, the category is fragmented.
Strategic acquisitions and innovations reshape competitive landscape
Singapore's footwear market has witnessed shifts in brand performance, due to changing consumer expectations and economic sensitivity. For example, adidas gained ground through value-driven designs, collaborations, and sustainable messaging, while Nike experienced a slight decline due to slower innovation cycles and premium pricing.
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Overview:
Understand the latest market trends and future growth opportunities for the Footwear industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Footwear in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Footwear in Singapore?
- Which are the leading brands in Singapore?
- How are products distributed in Singapore?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Footwear in Singapore?
- Where is future growth expected to be most dynamic?
Footwear in Singapore - Category analysis
KEY DATA FINDINGS
Market polarisation and discount events boost entry-level footwear sales
Market polarisation boost budget and premium footwear segments
Women’s footwear leads through technology and tourism recovery
Challenger brands capture share through pop-ups and social engagement
Price-conscious consumers fuel budget and mid-range footwear growth
Polarisation and personalisation reshape footwear retail strategies
Circular models and ethical sourcing reshape apparel strategies
Challenger brands gain traction through innovative strategies
Strategic acquisitions and innovations reshape competitive landscape
Immersive experiences and digital innovation reinforce physical retail appeal
On’s flagship concept blends retail with community engagement
E-commerce plays crucial role in footwear sales
Apparel and Footwear in Singapore - Industry Overview
Rising incomes and circular fashion drive market resilience
Rising incomes and AI innovation fuel market resilience
E-commerce and sustainability innovations fuel footwear growth
Circular fashion takes centre stage, driven by resale, rental, and sustainable practices
Sustainability becomes a core consumer expectation
Technology reshapes the market with AI and virtual try-ons
Polarisation seen as premium and value segments outpace the mid-market, driven by resale, luxury, and e-commerce trends
Uniqlo maintains leadership through affordability and versatile product offerings
Rock Daisy launches natural fibre workwear for professionals
Pop-ups and limited editions strengthen emerging brands competitive landscape
Specialty stores supported by immersive in-store experiences and omnichannel strategies
E-commerce growth driven by convenience, social media, and exclusive offerings
Zalora and Thryft capture eco-conscious consumers through authenticated resale
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Footwear
- Children's Footwear
- Men's Footwear
- Women's Footwear
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Footwear research and analysis database.
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