PROSPECTS AND OPPORTUNITIES
Footwear category is expected to record healthy growth
Stronger awareness of fashion trends and growing demand for branded products in Turkey will continue to benefit footwear over the forecast period. Nonetheless, per capita consumption of footwear is low by European standards, averaging three pairs (including slippers) in Turkey, compared to nine pairs in European countries, showing the big potential to drive footwear sales in Turkey.
Local players aim to increase e-commerce sales
Most of the leading players in footwear have their own e-commerce websites and mobile apps, alongside distribution via third party online marketplaces. Players are keen to build sales via e-commerce retailers.
Store expansion expected among Turkish players
Turkish player Derimod is planning to increase its store network in Turkey from 88 to 100 stores at the end of 2025. The brand plans to increase its stores and expand the capacity, with larger stores of 350-400 square meters being launched to allow for a larger brand mix.
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Overview:
Understand the latest market trends and future growth opportunities for the Footwear industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Footwear in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Footwear in Turkey?
- Which are the leading brands in Turkey?
- How are products distributed in Turkey?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Footwear in Turkey?
- Where is future growth expected to be most dynamic?
Footwear in Turkey - Category analysis
KEY DATA FINDINGS
Sportswear witnesses dynamic volume growth
Second-hand luxury footwear resonates with millennials
Foreign e-commerce limits and higher custom duties imposed
Footwear category is expected to record healthy growth
Local players aim to increase e-commerce sales
Store expansion expected among Turkish players
Apparel and Footwear in Turkey - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Footwear
- Children's Footwear
- Men's Footwear
- Women's Footwear
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Footwear research and analysis database.
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