COMPETITIVE LANDSCAPE
Ziylan maintains its lead through its diverse brand portfolio
The footwear market in Turkey is moderately concentrated, with the leading player, Ziylan, holding a 25% share in 2025. Ziylan’s leading position is attributed to its extensive network of over 1,100 stores across Turkey and neighbouring countries, as well as its diverse portfolio of private label and licensed brands such as Kinetix, Polaris, Lumberjack, Butigo or Dockers by Gerli.
No significant mergers or acquisitions impact market dynamics
There were no significant mergers or acquisitions reported in the footwear market in Turkey in 2025 or anticipated in 2026. Similarly, there were no notable or innovative product launches from late 2025 or planned for 2026 that could potentially impact the competitive landscape.
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Overview:
Understand the latest market trends and future growth opportunities for the Footwear industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Footwear in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Footwear in Turkey?
- Which are the leading brands in Turkey?
- How are products distributed in Turkey?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Footwear in Turkey?
- Where is future growth expected to be most dynamic?
Footwear in Turkey - Category analysis
KEY DATA FINDINGS
Rising disposable incomes and urbanisation help drive current value growth in footwear
Rising disposable incomes and urbanisation drive sales
Women’s footwear dominates sales, tariffs impact e-commerce
Regulatory changes influence market dynamics
Fast fashion brands and e-commerce drive sales growth
Women’s footwear leads sales, e-commerce gains traction
Sustainability and e-commerce innovations shape industry dynamics
Ziylan maintains its lead through its diverse brand portfolio
No significant mergers or acquisitions impact market dynamics
Apparel and footwear specialists drive offline sales
Retail e-commerce gains traction with innovations
Regulatory changes influence e-commerce dynamics
Tech-savvy innovations redefine footwear functionality and comfort
Innovative product launches drive growth and consumer interest
Strategic product innovation yields competitive advantage
Apparel and Footwear in Turkey - Industry Overview
Tourists helping to drive growth in the Turkish apparel and footwear market
Luxury hospitality drives sales through immersive experiences
Apparel dominates sales with steady demand
Tourism and consumer confidence drive market growth
Local brands and sustainability drive future growth
Diverse and inclusive fashion lines gain traction
Sustainability and technology shape the industry’s future
Local giants maintain lead through omnichannel expansion
No significant mergers or new product launches
Mavi tapping into sustainability
Offline retail dominates sales through strong presence of domestic players
Retail e-commerce drives growth with convenience and technology
Discount chains gain traction with private label products
Brands emphasise comfort and functionality in product design
Local and international brands drive innovation through strategic launches
Omnichannel strategies enhance shopping experience and drive sales
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Footwear
- Children's Footwear
- Men's Footwear
- Women's Footwear
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Footwear research and analysis database.
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