COMPETITIVE LANDSCAPE
Fragmentation persists as international and local brands compete on distinct value propositions
In 2025, the competitive landscape remained highly fragmented, with adidas Vietnam Co Ltd holding 3% value share. Binh Tien Dong Nai Imex Corp (Biti's) secured 2% value share, whilst Nike captured 1% brand share (represented locally by Au Chau Fashion & Cosmetic Co Ltd (ACFC)).
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Overview:
Understand the latest market trends and future growth opportunities for the Footwear industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Footwear in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Footwear in Vietnam?
- Which are the leading brands in Vietnam?
- How are products distributed in Vietnam?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Footwear in Vietnam?
- Where is future growth expected to be most dynamic?
Footwear in Vietnam - Category analysis
KEY DATA FINDINGS
Fragmented landscape adapts through innovation and channel diversification
Economic uncertainty tempers growth momentum across footwear
Promotional intensity and tourism recovery support category resilience
Expanding sports event calendar creates opportunities for targeted brand activation
Brighter economic outlook set to underpin consistent category expansion
Digital adoption and high-tech product development to accelerate market evolution
Sustainability priorities and versatile design to gain prominence
Fragmentation persists as international and local brands compete on distinct value propositions
Offline retail maintains dominance whilst digital channels gain structural importance
Apparel and Footwear in Vietnam - Industry Overview
Economic pressures drive promotional intensity and digital acceleration
Price sensitivity and promotional intensity shape modest growth
Sustainability and innovation in materials reshape consumer appeal
AI and innovation expected to drive premiumisation
Online shopping and functional design to reshape retail landscape
Circular fashion and ethical production to gain momentum
International brands leverage digital agility to maintain leadership
Local brands compete on pricing and innovation amid economic pressure
Offline retains dominance whilst e-commerce accelerates share gain
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Footwear
- Children's Footwear
- Men's Footwear
- Women's Footwear
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Footwear research and analysis database.
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