COMPETITIVE LANDSCAPE
Nike and Asics lead competitive landscape despite polarisation
The competitive landscape of footwear in Australia is moderately concentrated, with the top manufacturers holding significant shares. In 2025, Nike Australia Pty Ltd held 15% value share, followed by Asics Oceania Pty Ltd with 10%, and adidas Australia Pty Ltd with 9%.
Greater exposure on global stage, secures local brand’s US entry
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Overview:
Understand the latest market trends and future growth opportunities for the Footwear industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Footwear in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Footwear in Australia?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Footwear in Australia?
- Where is future growth expected to be most dynamic?
Footwear in Australia - Category analysis
KEY DATA FINDINGS
Australian footwear: Modest growth, future innovation
Women's footwear drives modest growth through style demand
Sustainability and technology shape consumer purchasing decisions
AI and sustainability to drive footwear innovation and growth
Women's footwear to continue driving overall demand
Direct-to-consumer sales and premiumisation to shape developments
Nike and Asics lead competitive landscape despite polarisation
Greater exposure on global stage, secures local brand’s US entry
Retail e-commerce leads footwear distribution as consumers seek convenience
Accent Group set to expand with Sports Direct stores
Local specialist retailer enters administration under strain of market polarisation
Omnichannel retailing bridges online and offline shopping
AI-powered solutions transform footwear shopping experience
Sustainability and inclusivity reshape footwear design
Apparel and Footwear in Australia - Industry Overview
Modest growth amidst economic pressures and shifting consumer values
Market polarisation drives value sales growth in Australia
Jeanswest closes stores as mid-priced brands struggle
Sustainability and technology drive industry forward
Consumers to drive polarisation and sustainability in apparel and footwear
Sportswear to remain dynamic performer, driven by functionality and sustainability
Nike and adidas lead through innovation and brand equity
Emergence of niche brands adapting to specific consumer segments
Australian Fashion Council invests in innovative partnership with Epson
Retail e-commerce leads distribution as consumers seek convenience
AI-driven innovations elevate online shopping experience
Sustainability and inclusivity drive product innovation
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Footwear
- Children's Footwear
- Men's Footwear
- Women's Footwear
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Footwear research and analysis database.
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