PROSPECTS AND OPPORTUNITIES
Sports-inspired footwear likely to help drive growth, as reimagined aesthetic of vintage styles proves popular
Although overall demand for footwear in Australia is predicted to continue to rise over the forecast period, albeit slowly, the category is expected to record a marginal decline in value terms (at constant 2024 prices). This is because many local consumers are likely to remain frugal and reassess their footwear purchasing decisions.
Direct-to-consumer dialogue to be facilitated by physical and virtual retail touchpoints
Retailers are likely to continue to experiment with ways to reignite sales over the forecast period, with offline distribution channels being a likely ground for increased competition. Brands are likely to expand their physical presence via their own outlets in the coming years, as a means to encourage additional touchpoints with consumers and to ensure that a brand dialogue remains top of mind.
Handcrafted and durable high-quality footwear is sustainable antidote to fast fashion
Among the upper tiers of Australian footwear, sustainability is likely to continue to manifest through shoe design and craftsmanship associated with quality, longevity and brand recognition. These factors are particularly important for consumers favouring sustainability messaging and/or with the means to be able to access more premium and luxury apparel offerings.
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Overview:
Understand the latest market trends and future growth opportunities for the Footwear industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Footwear in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Footwear in Australia?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Footwear in Australia?
- Where is future growth expected to be most dynamic?
Footwear in Australia - Category analysis
KEY DATA FINDINGS
Redirected discretionary spending and shifting distribution impact performance of footwear
Sportswear brands and major events heavily influence footwear in Australia
Local fashion footwear brands gain attention for sustainability and considered design
Sports-inspired footwear likely to help drive growth, as reimagined aesthetic of vintage styles proves popular
Direct-to-consumer dialogue to be facilitated by physical and virtual retail touchpoints
Handcrafted and durable high-quality footwear is sustainable antidote to fast fashion
Apparel and Footwear in Australia - Industry Overview
Apparel and footwear impacted by challenging economic conditions in 2024
Market polarisation, DEI and sustainability emerge as key trends in 2024
Mergers and disruptive DTC models shape competitive landscape
E-commerce continues to evolve in Australia, responding to consumer demand and shaping trends that echo across the industry
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Footwear
- Children's Footwear
- Men's Footwear
- Women's Footwear
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Footwear research and analysis database.
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