PROSPECTS AND OPPORTUNITIES
Modest growth for footwear in Egypt
Footwear in Egypt is projected to achieve modest growth over the forecast period as consumers adapt to elevated pricing and explore cost-effective alternatives. The widening price gap between imported and locally produced footwear is expected to drive an increase in domestic manufacturing, supported by government initiatives aimed at improving quality and boosting exports.
Organic growth supports footwear
After enduring two years of difficulties with imports and foreign currency shortages, premium footwear is once again becoming accessible, particularly to higher-income consumers. Luxury retail outlets such as Ego and Beymen are experiencing a resurgence in demand, with shelves now restocked to cater to the growing interest in global brands.
adidas Group leads footwear
adidas Group remains the leader in sportswear in Egypt, leveraging its robust distribution network across multiple channels. In 2024, the brand managed price increases strategically to cushion consumers from currency devaluation while simultaneously expanding its online presence through platforms such as Amazon and Jumia.
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Overview:
Understand the latest market trends and future growth opportunities for the Footwear industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Footwear in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Footwear in Egypt?
- Which are the leading brands in Egypt?
- How are products distributed in Egypt?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Footwear in Egypt?
- Where is future growth expected to be most dynamic?
Footwear in Egypt - Category analysis
KEY DATA FINDINGS
Inflationary pressures boost value sales of footwear while volume sales decline
Consumer preference for value-driven brands
Fashionable yet comfortable footwear in trend
Modest growth for footwear in Egypt
Organic growth supports footwear
adidas Group leads footwear
Apparel and Footwear in Egypt - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Footwear
- Children's Footwear
- Men's Footwear
- Women's Footwear
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Footwear research and analysis database.
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