COMPETITIVE LANDSCAPE
Adidas consolidates leadership through availability and performance credibility
The footwear market in Israel remains moderately concentrated. In 2025, Adidas strengthened its leadership position, supported by consistent availability, expanded offline presence and strong engagement with performance-driven consumer segments.
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Overview:
Understand the latest market trends and future growth opportunities for the Footwear industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Footwear in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Footwear in Israel?
- Which are the leading brands in Israel?
- How are products distributed in Israel?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Footwear in Israel?
- Where is future growth expected to be most dynamic?
Footwear in Israel - Category analysis
KEY DATA FINDINGS
Premium and technical footwear sustain value growth despite economic pressure
Premium brands reinforce value sales through local availability
Reduced outbound travel redirects spending to domestic footwear
Adidas expands offline reach to defend share
Premiumisation and technical demand to underpin forecast growth
Sustainability and local shopping to gain strategic importance
VAT-free retail presents pricing opportunity
Adidas consolidates leadership through availability and performance credibility
Offline retail remains dominant as consumers prioritise fit and immediacy
Experiential retail and omnichannel integration shape future strategy
Market polarisation and supply constraints shape product strategy
Performance, comfort and durability drive future demand
Apparel and Footwear in Israel - Industry Overview
Israel's apparel and footwear market grows as consumers shop locally and online
Local shopping boosts sales amid global uncertainties
Apparel remains largest component of overall sales
Adidas capitalises on local logistics advantage
Zara to lead premiumisation trend with luxury collaborations
Local brands and retailers will adapt to changing consumer needs
Sustainability and technology to drive innovation in retail
Adidas maintains lead in Israel's apparel and footwear market
Local brands and retailers adapt to changing consumer needs
Offline retail leads with strong physical store presence
E-commerce grows rapidly with omnichannel retail strategies
Omnichannel retailing drives customer engagement and loyalty
Tariffs and supply chain disruption favour locally agile players
Market polarisation drives demand for diverse product offerings
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Footwear
- Children's Footwear
- Men's Footwear
- Women's Footwear
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Footwear research and analysis database.
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