COMPETITIVE LANDSCAPE
Nike retains its leading position through ongoing innovation and sustainability efforts
The footwear market in France remains concentrated, with top manufacturers holding significant shares. In 2025, Nike France SA led the market with a 15% share, followed by Adidas Group with 9%.
Innovative launches focus on vintage and retrofuturism designs
Notable product launches in 2025, reflected the vintage and retro to futurist trend. This trend saw brands revisiting iconic models with a futuristic twist, combining vintage design with modern innovations for optimal comfort.
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Overview:
Understand the latest market trends and future growth opportunities for the Footwear industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Footwear in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Footwear in France?
- Which are the leading brands in France?
- How are products distributed in France?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Footwear in France?
- Where is future growth expected to be most dynamic?
Footwear in France - Category analysis
KEY DATA FINDINGS
Growth for footwear is driven by innovation and sustainability
AI, tech innovation and personalisation support sales of footwear in 2025
Women's footwear leads the market despite rising price sensitivity
Men's footwear records dynamic growth supported by AI and technology
Trainers and sporting events are set to drive growth in French footwear
Women's footwear will maintain its lead while children’s footwear recovers
Sustainability and omnichannel strategies are set to shape the future of footwear
Nike retains its leading position through ongoing innovation and sustainability efforts
Innovative launches focus on vintage and retrofuturism designs
Apparel and footwear specialists drive sales, however, price sensitivity impacts smaller stores
Retail e-commerce gains traction with fast and flexible shopping
Sustainable innovations redefine footwear with eco-friendly designs
AI and 3D printing drive hyper-personalised footwear in 2025
Apparel and Footwear in France - Industry Overview
Sustainability and technology are key drivers in apparel and footwear in France
Fast fashion drives market polarisation and value sales
Apparel remains the largest subcategory despite a slowdown in growth
Sportswear drives growth with sustainability and technology
Ongoing market polarisation and a demand for affordability will shape apparel and footwear
Sustainability and technology are expected to influence product innovation
Omnichannel strategies will remain key to players success
Omnichannel strategies support the position of leading brands in apparel and footwear
Groupe Beaumanoir SA’s acquisition boosts its presence in sportswear
Specialist retailers and retail e-commerce offer strong product selections and competitive prices
Omnichannel strategies and affordability are key drivers of sales
AI and tech innovation drives product customisation
Sustainability and inclusivity influence product design
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Footwear
- Children's Footwear
- Men's Footwear
- Women's Footwear
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Footwear research and analysis database.
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