PROSPECTS AND OPPORTUNITIES
Footwear expected to recover from slump and return to flat sales
Footwear is expected to recover from its current negative slump, although sales will remain flat over the forecast period. That said, the recovery to flat sales is expected to be driven by a trickledown effect from the boost given to certain sports-associated by the Paris Olympics.
More omnichannel and crossover strategies needed
Footwear players in France increasingly need omnichannel and crossover strategies to support sales in the challenging environment. Also, high logistics and packaging costs are pressuring e-commerce, especially regarding free returns, which may become unsustainable.
The double-edged sword of sustainable, repaired, and collector-based sneakers
Sustainability is becoming a key focus for footwear players, with brands like Nike, adidas, and Veja launching products made from recycled materials or eco-friendly alternatives like wild rubber and organic cotton, to show the industry's commitment to countering the negative image associate with sneakers, such as the use of plastic and exploitative labour conditions. Meanwhile, retailers like Courir are also embracing recycling and shoe repair.
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Overview:
Understand the latest market trends and future growth opportunities for the Footwear industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Footwear in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Footwear in France?
- Which are the leading brands in France?
- How are products distributed in France?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Footwear in France?
- Where is future growth expected to be most dynamic?
Footwear in France - Category analysis
KEY DATA FINDINGS
The decline of volume sales speeds up in children and women footwear
“Sneakermainia” trend continues, with limited editions, eco-trends and tech innovations
Sports brands remain prominent in footwear
Footwear expected to recover from slump and return to flat sales
More omnichannel and crossover strategies needed
The double-edged sword of sustainable, repaired, and collector-based sneakers
Apparel and Footwear in France - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Footwear
- Children's Footwear
- Men's Footwear
- Women's Footwear
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Footwear research and analysis database.
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