COMPETITIVE LANDSCAPE
Global brands maintain lead across footwear categories
The Malaysian footwear market remained highly competitive in 2025, with established global brands maintaining their leading positions. Adidas (M) Sdn Bhd led the market with a 10% value share, followed closely by Nike Sales (M) Sdn Bhd, with a 9% share, and Skechers Malaysia Sdn Bhd on 8%.
Brands prioritise sustainability as consumer interest grows
In 2025, leading footwear brands prioritised sustainability and inclusivity to meet evolving consumer expectations. Nike advanced its sustainability initiatives through the "Move to Zero" campaign, aiming for zero carbon and zero waste, and introduced eco-friendly materials such as Nike Forward, a lightweight fleece with a 75% reduced carbon footprint compared to traditional knit fleece.
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Overview:
Understand the latest market trends and future growth opportunities for the Footwear industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Footwear in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Footwear in Malaysia?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Footwear in Malaysia?
- Where is future growth expected to be most dynamic?
Footwear in Malaysia - Category analysis
KEY DATA FINDINGS
Market remains concentrated and competitive, with signs of polarisation
Consumers prioritise sustainability and comfort
Women's footwear leads value sales in 2025
Sustainability drives design and innovation through the use of eco-friendly materials
Resale and rental significant in footwear
Brands leveraging sustainability and e-commerce set to drive growth
Women's footwear to continue to hold largest share, with sustainability increasingly relevant
Continuing market polarisation expected
E-commerce expected to become increasingly competitive
Global brands maintain lead across footwear categories
Brands prioritise sustainability as consumer interest grows
Physical stores continue to lead through try-on services
Premium brands drive eco-friendly design and innovation in retail offerings
Safetyware focuses on technologically advanced footwear
Innovative launches drive sales and brand differentiation
Apparel and Footwear in Malaysia - Industry Overview
Sustainability, tech innovation and digitisation aid leading brands
Strong growth due to rising incomes and growing middle class
Sustainability drives design innovation and incorporation of eco-friendly and alternative materials
Resale and rental begin to change how consumers shop
Sustainability and tech innovation to influence design
Immersive shopping experiences
Leading brands maintain their positions through innovation and sustainability
Mergers and acquisitions reshape competitive dynamics
Emerging players leverage sustainability and inclusivity
Offline retail leads with strong brand presence
E-commerce will continue to grow and drive consumer demand
Saloman Open Concept Store is one to watch
Tech-savvy brands drive functional and sustainable designs
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Footwear
- Children's Footwear
- Men's Footwear
- Women's Footwear
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Footwear research and analysis database.
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