COMPETITIVE LANDSCAPE
Leading footwear brands maintain their stronghold in Brazil
Brazil’s footwear market remained highly competitive in 2025, with local brands showing strong resilience and growth despite global challenges. Companies with domestic production, such as Piccadilly, stood out by expanding output and increasing revenues, driven by innovation, comfort-focused design, and strategic governance.
Azzas 2154 emerges as a major player through merger
A significant development in 2025 was the merger between Arezzo&Co and Grupo Soma, forming Azzas 2154, the largest fashion conglomerate in Brazil. This consolidation is expected to strengthen the premium footwear segment through synergies in production, distribution, and branding.
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Overview:
Understand the latest market trends and future growth opportunities for the Footwear industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Footwear in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Footwear in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Footwear in Brazil?
- Where is future growth expected to be most dynamic?
Footwear in Brazil - Category analysis
KEY DATA FINDINGS
Sales rise thanks to economic stability and a growing focus on comfort and sustainability
Premium brands thrive amidst market polarisation
Women's footwear dominates sales
Market polarisation drives value growth
Sustainable initiatives and digitalisation set to drive future growth
Women's footwear set to maintain its dominance with a focus on comfort and style
Mergers and technological innovations shaping the future of footwear
Leading footwear brands maintain their stronghold in Brazil
Azzas 2154 emerges as a major player through merger
E-commerce emerges as a leading retail channel with strong growth in 2025
Retail e-commerce drives growth with a focus on convenience and flexibility
Omnichannel strategies key to maintaining brand loyalty
Comfort and sustainability drive innovation in footwear design
Luxury brands capitalise on comfort and sustainability trends
Apparel and Footwear in Brazil - Industry Overview
Improving economic scenario supports growth in apparel and footwear
Domestic indicators support discretionary spending
Riachuelo expands multi-category fashion to capture demand
Renner boosts its sales through an AI-powered omnichannel strategy
Renner and Centauro lead omnichannel expansion
Sustainability and technology set to drive future growth
Polarisation and omnichannel strategies to shape industry
Leading brands maintain share through omnichannel strategies
Market evolution driven by mergers and technological innovation
Retail offline remains dominant despite the growth in e-commerce
E-commerce drives growth with AI-powered personalisation and resale platforms
Omnichannel strategies and technological innovation shaping the retail environment
Sustainability shaping product design and material choices
Innovative product design drives business growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Footwear
- Children's Footwear
- Men's Footwear
- Women's Footwear
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Footwear research and analysis database.
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