PROSPECTS AND OPPORTUNITIES
Outdoor and performance footwear, and formal and bolder designs will drive retail value
The Swedish footwear market is expected to experience stable growth over the forecast period, although market maturity and widespread discounting will constrain growth. However, several value drivers are likely to emerge.
Frequent discounting will act as a barrier to stronger growth across the forecast period
Over the forecast period, frequent discounting will continue challenging Swedish footwear manufacturers and retailers. Footwear is typically purchased less frequently, making it more susceptible to the effects of sales, and consumers have become accustomed to regular discounts.
Recyclable materials and a focus on durability is set to rise as players improve their sustainable attributes
Sustainability is expected to become even more important in the footwear sector over the forecast period, with manufacturers at the forefront of adopting eco-friendly practices. The focus will be on using recyclable materials, such as sustainably sourced leather alternatives and recycled rubber, alongside cleaner manufacturing processes to minimise emissions and waste.
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Overview:
Understand the latest market trends and future growth opportunities for the Footwear industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Footwear in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Footwear in Sweden?
- Which are the leading brands in Sweden?
- How are products distributed in Sweden?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Footwear in Sweden?
- Where is future growth expected to be most dynamic?
Footwear in Sweden - Category analysis
KEY DATA FINDINGS
Women’s footwear supports retail value and volume sales while sports footwear struggles
A movement towards niche and premium footwear brands impacts the competitive landscape
Players focus on omnichannel strategies while improving online services
Outdoor and performance footwear, and formal and bolder designs will drive retail value
Frequent discounting will act as a barrier to stronger growth across the forecast period
Recyclable materials and a focus on durability is set to rise as players improve their sustainable attributes
Apparel and Footwear in Sweden - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Footwear
- Children's Footwear
- Men's Footwear
- Women's Footwear
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Footwear research and analysis database.
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