PROSPECTS AND OPPORTUNITIES
Footwear retail will see trend towards more personalised solutions
In recent years, offline footwear retailers in the Philippines, such as Hoka and Sports Central, have gained traction by offering services like foot analysis in their stores. These services ensure that individuals purchase footwear that matches the specific needs of their feet, reflecting an increased focus on personalised consumer experiences in the footwear market.
Trend towards quality over quantity as consumers value durability
With the rise of online shopping, the availability of cheap footwear has surged, particularly through e-commerce platforms. However, despite the abundance of low-cost alternatives, many consumers are increasingly seeking higher quality in their footwear purchases.
Growth of niche sports will amplify demand for technical footwear
With the prioritisation of health and fitness following the COVID-19 pandemic, Filipinos are becoming increasingly active, leading to the rise of traditionally unpopular physical activities such as ice skating, roller skating, cycling, and golf. This shift has created an amplified demand for specialised sports footwear that caters to these niche sports.
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Overview:
Understand the latest market trends and future growth opportunities for the Footwear industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Footwear in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Footwear in Philippines?
- Which are the leading brands in Philippines?
- How are products distributed in Philippines?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Footwear in Philippines?
- Where is future growth expected to be most dynamic?
Footwear in the Philippines - Category analysis
KEY DATA FINDINGS
Surge in demand for running footwear, driven by health trends
Rising demand for platform footwear and maximalist designs
Nike and Adidas continue to lead highly fragmented category
Footwear retail will see trend towards more personalised solutions
Trend towards quality over quantity as consumers value durability
Growth of niche sports will amplify demand for technical footwear
Apparel and Footwear in the Philippines - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Footwear
- Children's Footwear
- Men's Footwear
- Women's Footwear
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Footwear research and analysis database.
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