COMPETITIVE LANDSCAPE
Top domestic players maintain leadership amidst challenges
Footwear in Mexico is a fragmented category, with Fábricas de Calzado Andrea SA de CV maintaining its lead in 2025 with a 10% share, followed by Flexi SA de CV with a 7% share. Fabricas de Calzado Andrea’s success is driven by its strong value-oriented positioning, wide product range, and extensive retail reach.
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Overview:
Understand the latest market trends and future growth opportunities for the Footwear industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Footwear in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Footwear in Mexico?
- Which are the leading brands in Mexico?
- How are products distributed in Mexico?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Footwear in Mexico?
- Where is future growth expected to be most dynamic?
Footwear in Mexico - Category analysis
KEY DATA FINDINGS
Cheap imports and government tariffs reshape domestic footwear market
Government initiatives revitalise local footwear production
Women's footwear maintains largest share
Technology adoption drives footwear industry competitiveness
Government initiatives and technology drive recovery and growth
Women's footwear expected to remain the largest category, with men's footwear growing faster
Sustainability gains importance in footwear
Top domestic players maintain leadership amidst challenges
Footwear specialists lead sales with strong brand loyalty
Retail e-commerce grows with technology and social media
AI gains strategic importance at SAPICA
Apparel and Footwear in Mexico - Industry Overview
Polarisation seen in apparel and footwear due to a challenging macro-economic environment
Tariffs and economic stagnation drive market polarisation
Tariffs and supply chain disruption reshape Mexico’s apparel and footwear
Omnichannel strategies key to converting traffic into sales
Steady growth ahead for Mexico’s apparel and footwear
Resale and rental market gains traction
Technology integration boosts competitiveness
Fábricas de Calzado Andrea SA de CV is the overall leader in a fragmented category
Apparel and footwear specialists lead distribution
Retail e-commerce grows with technology and changing consumer behaviour
Balenciaga reinvents the Speedcat with bold, luxury design
Industry 5.0 transforms footwear production in Guanajuato
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Footwear
- Children's Footwear
- Men's Footwear
- Women's Footwear
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Footwear research and analysis database.
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