COMPETITIVE LANDSCAPE
Nike and adidas lead as share shifts
The competitive landscape of footwear in the UK is fragmented, with a mix of global players and domestic brands competing for share. In 2025, the top two players, Nike and adidas, maintained their lead with respective retail value share of 14% and 10%.
Challenger brands drive innovation through creative collaborations
Local challenger brands continue to impact footwear in the UK, reaching new heights of influence on the competitive landscape in 2025. These emerging brands are carving out niche landscapes by targeting younger shoppers and positioning their brand identity alongside specific aesthetics, communities, or activities.
Innovative launches and strategic moves shape future
There were no notable mergers or acquisitions in 2025. However, there were significant product launches and strategic moves that are expected to impact footwear.
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Overview:
Understand the latest market trends and future growth opportunities for the Footwear industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Footwear in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Footwear in United Kingdom?
- Which are the leading brands in United Kingdom?
- How are products distributed in United Kingdom?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Footwear in United Kingdom?
- Where is future growth expected to be most dynamic?
Footwear in the United Kingdom - Category analysis
KEY DATA FINDINGS
Polarisation increasingly evident in the local market
Premium and value segments drive footwear sales in the UK
Sustainability and inclusivity increasingly important to local consumers
Pricing, sourcing and distribution influenced by tariffs and supply chain challenges
Resale models continue to influence primary market
Positive outlook supported by cooling inflation and rising disposable incomes
Sustainability and inclusivity to remain strong influences in local market
Nike and adidas lead as share shifts
Challenger brands drive innovation through creative collaborations
Innovative launches and strategic moves shape future
Omnichannel strategies remain important despite e-commerce dominance
Amazon Haul aims to offer competition to online Chinese platforms
Emerging brands expand presence through strategic store openings
Apparel and Footwear in the United Kingdom - Industry Overview
Navigating polarised growth amidst economic challenges
Macroeconomic pressure impacts consumer spending habits
Market polarisation drives diverging consumer values
Resale platforms gain popularity among UK consumers
Consumers set to drive sustainable and tech-enhanced shopping experience
Sportswear predicted to record further strong growth
Technological integration and sustainability to shape industry
Asda Stores strengthens lead of fragmented landscape with private label line
Topshop relaunches with new strategy, fuelling growth
Emerging brands focus on niche strategies and community engagement
Retail offline remains crucial despite e-commerce growth
Retail e-commerce drives sales with convenience and competitive pricing
Amazon Haul responds to demand for affordable but fashionable pieces
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Footwear
- Children's Footwear
- Men's Footwear
- Women's Footwear
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Footwear research and analysis database.
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