COMPETITIVE LANDSCAPE
Emerging players increase the pressure on the leaders
Footwear’s competitive landscape in Hungary remained relatively concentrated in the industry, with the top five companies holding slightly more than one half of retail value sales in 2025. Deichmann Cipokereskedelmi led with an 18% share, followed by CCC Hungary Shoes Kft (13%), Nike (9%), adidas Budapest Kft with 7% and Tízpróba Magyarország Kft (5%).
Skechers continues to gain traction in footwear in Hungary
Skechers, another notable example of an emerging brand, launched its Cozy Fit collection in Hungary to capitalise on the growing demand for shoes that are both comfortable and stylish. The brand offers a wide selection across age groups, combining ergonomic designs, breathable materials, and mid-range pricing, making it accessible for the whole family.
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Overview:
Understand the latest market trends and future growth opportunities for the Footwear industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Footwear in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Footwear in Hungary?
- Which are the leading brands in Hungary?
- How are products distributed in Hungary?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Footwear in Hungary?
- Where is future growth expected to be most dynamic?
Footwear in Hungary - Category analysis
KEY DATA FINDINGS
Complex environment for footwear
Rising costs drive premiumisation and downshifting in footwear
Children's footwear maintains demand as parents prioritise spending on their offspring
Tariffs and supply chain pressures shape market dynamics
Sneakers and orthopaedic footwear to push retail value sales
Positive growth performances anticipated across footwear
Premiumisation, sustainability and collaborations to inform business strategies
Emerging players increase the pressure on the leaders
Skechers continues to gain traction in footwear in Hungary
Specialist retailers appeal through convenience and personal service
Retail e-commerce grows steadily driven by competitive pricing and convenience
Apparel and Footwear in Hungary - Industry Overview
Apparel and footwear retains attractiveness
Premiumisation and downtrading drive sales amidst economic pressures
Lifestyle specialties exert a growing influence on apparel and footwear
Innovative retail experiences fuel dynamic growth in sportswear
Consumers driving polarisation with premium or budget choices
Apparel to maintain largest share as sportswear remains a key growth driver
Digital channels and social media to help shape consumer choices
Strong strategic moves to stay ahead of an intensifying field
Emerging players reshape the competitive landscape
Specialist retailers underpin retail offline’s dominance
Retail e-commerce grows as consumers seek convenience
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Footwear
- Children's Footwear
- Men's Footwear
- Women's Footwear
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Footwear research and analysis database.
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