PROSPECTS AND OPPORTUNITIES
Functional features are crucial part of differentiation strategies
As podiatry becomes increasingly important in footwear design, consumers are evolving their understanding and demands when buying footwear. This trend is most prevalent among the elderly, and it will drive product development and innovation among local companies who are positioned as footwear specialists for Taiwanese people.
Scope for retail expansion in southern regions
The expansion of shopping outlets is likely as part of the government’s ‘Grand South Plan’ to narrow the gap between the north and the south. A boom in retail outlets and malls is expected in southern and central Taiwan over the forecast period, which will become a hotly contested landscape for footwear retailers.
Sustainability will continue to be key priority
There will be a growing emphasis on sustainability in the footwear landscape over the forecast period, such as sneakers made from 100% recyclable polyester. Multi-national footwear brands such as Nike, adidas, Asics and Crocs have asked the supply chain to stop using virgin plastic, and have introduced recycled plastic, as part of sustainability goals to use recycled materials and embrace the circular economy.
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Overview:
Understand the latest market trends and future growth opportunities for the Footwear industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Footwear in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Footwear in Taiwan?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Footwear in Taiwan?
- Where is future growth expected to be most dynamic?
Footwear in Taiwan - Category analysis
KEY DATA FINDINGS
Outdoor activities and tourism supports footwear sales
Highly competitive landscape puts pressure on local brands to differentiate
Sneakers are losing some interest among Gen X and Y
Functional features are crucial part of differentiation strategies
Scope for retail expansion in southern regions
Sustainability will continue to be key priority
Apparel and Footwear in Taiwan - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Footwear
- Children's Footwear
- Men's Footwear
- Women's Footwear
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Footwear research and analysis database.
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