COMPETITIVE LANDSCAPE
Leading brands harness innovation and digitalisation
The footwear market in Taiwan remained fragmented in 2025, with the top 10 players comprising 40% value share. BRS Nike Taiwan Co Ltd led the market with a 12% value share, followed by New Balance Athletic Shoe Inc with 5%.
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Overview:
Understand the latest market trends and future growth opportunities for the Footwear industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Footwear in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Footwear in Taiwan?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Footwear in Taiwan?
- Where is future growth expected to be most dynamic?
Footwear in Taiwan - Category analysis
KEY DATA FINDINGS
Outbound travel provides boost to footwear market
Outbound travel drives demand for comfortable footwear
Skechers and other brands drive innovation with new launches
Digital technologies are harnessed to transform the footwear market
AI-powered manufacturing to take centre stage
Women's footwear maintains largest share with steady growth
Sustainability to carve out new business opportunities
Leading brands harness innovation and digitalisation
Offline retail leads with omnichannel presence gaining traction
Retail e-commerce grows with convenience and technology driving sales
AI-powered customisation drives innovation
Apparel and Footwear in Taiwan - Industry Overview
Market polarisation supports value growth
Market polarisation supports performance of apparel and footwear
Outbound travel and tourism tempers sales of apparel and footwear
Resale and rental trend gains traction among young consumers
Ai and sustainability reshapes consumer behaviour
Korean fashion influence drives sales and store expansions
Disposable income growth supports luxury spending
Leading brands maintain dominance amid intense competition
Emerging players and trends reshape the competitive landscape
Offline retail leads with omnichannel presence
E-commerce grows with personalised shopping experiences
Emerging trends and collaborations to watch
AI and sustainability drive innovation in fashion
Designer brands launch thin-soled and casual shoes and elevate the customer experience
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Footwear
- Children's Footwear
- Men's Footwear
- Women's Footwear
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Footwear research and analysis database.
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