PROSPECTS AND OPPORTUNITIES
Stable outlook in the footwear department
Footwear is expected to enjoy a stable performance over the forecast period. Retail volume sales will post healthy volume growth supported by Norway’s increasing population and a resurgence in demand for sports footwear.
Players are reliant on using price promotions to drive sales
Frequent discounting will remain a main challenge for manufacturers and retailers over the forecast period. Since footwear is purchased more infrequently than apparel, it is more susceptible to offers and promotions.
Sustainability will drive change in supply and demand
The issue of sustainability will continue to be embraced by footwear manufacturers due to regulatory influences and rising consumer awareness. Key areas of focus include adopting more recyclable materials, notably sustainably sourced leather alternatives and recycled rubber, as well as implementing cleaner manufacturing processes to reduce emissions and waste.
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Overview:
Understand the latest market trends and future growth opportunities for the Footwear industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Footwear in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Footwear in Norway?
- Which are the leading brands in Norway?
- How are products distributed in Norway?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Footwear in Norway?
- Where is future growth expected to be most dynamic?
Footwear in Norway - Category analysis
KEY DATA FINDINGS
Footwear sales begin to normalise
Nike and adidas lead the competitive landscape
Omnichannel strategies are leveraged to reduce high level of returns
Stable outlook in the footwear department
Players are reliant on using price promotions to drive sales
Sustainability will drive change in supply and demand
Apparel and Footwear in Norway - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Footwear
- Children's Footwear
- Men's Footwear
- Women's Footwear
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Footwear research and analysis database.
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