COMPETITIVE LANDSCAPE
Specialist brands gain share as market polarisation intensifies
The footwear market in Norway is moderately fragmented, with the top five manufacturers holding a significant share. In 2025, Nike Norway AS led the market with a 15% share, followed by Euro Sko Norge AS with 10%, and adidas Norge AS with 8%.
HOKA gain share as market polarisation intensifies
In 2025, consumer awareness of the HOKA footwear brand continued to increase in Norway due to better visibility of its running shoes, which were increasingly worn by both sports enthusiasts and everyday consumers. Aftenposten, a well-known newspaper, noted that the brand had become a talking point, with some praising its comfort and functionality while others criticised the design.
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Overview:
Understand the latest market trends and future growth opportunities for the Footwear industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Footwear in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Footwear in Norway?
- Which are the leading brands in Norway?
- How are products distributed in Norway?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Footwear in Norway?
- Where is future growth expected to be most dynamic?
Footwear in Norway - Category analysis
KEY DATA FINDINGS
Footwear witnessed strong performance
Outdoor lifestyles and casual work culture drives sales
Sports footwear drives dynamic growth
Market polarisation intensifies competition between affordable and premium brands
Specialist brands and sustainability shape future sales
Women's footwear maintains largest share despite slow growth
Regulatory pressures and consumer awareness drive sustainability
Specialist brands gain share as market polarisation intensifies
HOKA gain share as market polarisation intensifies
Offline retail leads footwear sales with try-on convenience
Retail e-commerce drives dynamic growth with convenience and assortment
Apparel and Footwear in Norway - Industry Overview
Steady growth for apparel and footwear
Apparel and footwear delivers modest value growth
Sportswear sees dynamic growth through digital channels
Sustainability drives innovation through bold storytelling
Mid-segment brands lead market polarisation
Omnichannel experiences to evolve with technological advances
Sustainability to shape the future of the market
Low-cost and premium brands drive market polarisation
Brands leverage social media to positive effect
Store-based retail leads with e-commerce driving growth
E-commerce continues to gain traction with omnichannel retailing
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Footwear
- Children's Footwear
- Men's Footwear
- Women's Footwear
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Footwear research and analysis database.
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