PROSPECTS AND OPPORTUNITIES
Recovery dependent on war and economic conditions
Footwear is expected to see further growth in the forecast period, though its performance will be highly dependent on the way the war develops and the related demographic situation. The speed of economic recovery will also be important, since if their confidence and their disposable incomes go up, Ukrainians will be much more inclined to purchase footwear, not only as a necessary item, but for many also as a way to express their style and follow fashion trends.
Children’s footwear to face demographic challenges
Out of all the footwear subcategories, children’s footwear is set to face some of the most significant demographic issues in the forecast period. Already having seen the consumer base reduced by emigration as a result of the war, it is also expected to be adversely affected by declining birth rates going forward.
Innovation to play important role, while shifts in distribution landscape are expected
Innovations are expected to be a driving force in the development of footwear in the forecast period, both in the form of new products being introduced to meet evolving fashion trends and the entry of new brands. More international brands are likely to come to Ukraine after the war is over.
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Overview:
Understand the latest market trends and future growth opportunities for the Footwear industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Footwear in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Footwear in Ukraine?
- Which are the leading brands in Ukraine?
- How are products distributed in Ukraine?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Footwear in Ukraine?
- Where is future growth expected to be most dynamic?
Footwear in Ukraine - Category analysis
KEY DATA FINDINGS
Some recovery in 2024
Women’s footwear remains the largest subcategory, and sees the strongest growth
Local players and international brands compete in fragmented category
Recovery dependent on war and economic conditions
Children’s footwear to face demographic challenges
Innovation to play important role, while shifts in distribution landscape are expected
Apparel and Footwear in Ukraine - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Footwear
- Children's Footwear
- Men's Footwear
- Women's Footwear
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Footwear research and analysis database.
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