PROSPECTS AND OPPORTUNITIES
Economic recovery to drive demand in children's footwear
Footwear is set to post robust growth over the forecast period, marked by dynamism in women's and men's footwear. However, children's footwear will continue to experience the lowest pace of growth.
Inflationary pressures to pose challenges to footwear
Ongoing challenges linked to the higher cost of living in Morocco are likely to remain notable over the forecast period, and this will impact sales of footwear. Indeed, rising costs across raw materials, transportation, and manufacturing will likely result in increased production costs, subsequently driving up consumer prices.
Consumers will appreciate brands focused on sustainability
Moroccan consumers are expected to become more guided by sustainable brands when making footwear purchasing decisions, prompting players in the future to invest both effort and resources into new product development. Brands must demonstrate their efforts towards a circular economy through material choices and production processes, with communications needed to drive awareness of such changes.
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Overview:
Understand the latest market trends and future growth opportunities for the Footwear industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Footwear in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Footwear in Morocco?
- Which are the leading brands in Morocco?
- How are products distributed in Morocco?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Footwear in Morocco?
- Where is future growth expected to be most dynamic?
Footwear in Morocco - Category analysis
KEY DATA FINDINGS
Footwear outperforms apparel in Morocco
Healthy growth of footwear driven by shifting consumer preferences
Footwear brands focus distribution strategy on specialist stores
Economic recovery to drive demand in children's footwear
Inflationary pressures to pose challenges to footwear
Consumers will appreciate brands focused on sustainability
Apparel and Footwear in Morocco - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Footwear
- Children's Footwear
- Men's Footwear
- Women's Footwear
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Footwear research and analysis database.
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