Economic recovery and stability in the exchange rate is expected to drive higher levels of demand for footwear over the forecast period. As the economy recovers, it is expected that footwear will perform well as demand naturally rise among the larger working population.
Rising employment will boost demand for formal footwear while sports footwear will be boosted by demand for casual wear among Nigeria’s young population. Youths generally prefers sports footwear, such as sneakers for regular, everyday use.
The growth of modern, footwear retail brands such as Havaianas, Crocs, Clarks and Bata will help to shift demand away from informal and cottage industry channels, particularly as good quality, yet affordable products are made available. Higher quality footwear through local production is also expected to boost demand.
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Understand the latest market trends and future growth opportunities for the Footwear industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See all of our definitionsThis report originates from Passport, our Footwear research and analysis database.
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