PROSPECTS AND OPPORTUNITIES
Segmentation as performance footwear brands to focus on specific sports
Sports footwear in Hong Kong is poised for further substantial growth over the forecast period. The burgeoning population engaged in sporting activities is expected to be a pivotal driver of future growth.
Quality and comfort remain leading selection criteria
Quality and comfort are paramount considerations for consumers when selecting footwear, as these factors significantly impact overall satisfaction and usability. Consumers increasingly prioritise shoes that not only look stylish but also provide the necessary support and durability for everyday wear.
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Overview:
Understand the latest market trends and future growth opportunities for the Footwear industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Footwear in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Footwear in Hong Kong, China?
- Which are the leading brands in Hong Kong, China?
- How are products distributed in Hong Kong, China?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Footwear in Hong Kong, China?
- Where is future growth expected to be most dynamic?
Footwear in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Overall footwear records decline, but sports footwear sales remain strong
Collaborations between luxury and sports brands
Continuous focus on offline distribution to increase market presence
Segmentation as performance footwear brands to focus on specific sports
Quality and comfort remain leading selection criteria
Apparel and Footwear in Hong Kong, China - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Footwear
- Children's Footwear
- Men's Footwear
- Women's Footwear
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Footwear research and analysis database.
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