COMPETITIVE LANDSCAPE
Al Bandar Trading Co maintains lead through strong retail presence
The footwear competitive landscape in Saudi Arabia was characterised by a moderate level of concentration in 2025, with Al Bandar Trading Co holding the largest share at 14% in current value terms. Other major players included adidas group with 9%, Nike Inc with 7%, and Beside Group with 5%.
New entrants and strategic partnerships reshape competitive landscape
Emerging sportswear brands like on and HOKA gained traction in the Saudi Arabian footwear market, driven by strong social media presence and versatile, high-performance sneakers. These brands expanded distribution from online platforms to premium retail locations, increasing accessibility and building prestige.
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Overview:
Understand the latest market trends and future growth opportunities for the Footwear industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Footwear in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Footwear in Saudi Arabia?
- Which are the leading brands in Saudi Arabia?
- How are products distributed in Saudi Arabia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Footwear in Saudi Arabia?
- Where is future growth expected to be most dynamic?
Footwear in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Footwear sales driven by demand for quality, comfort and sustainable products
Rising disposable incomes drive sales
Market polarisation influences brand strategies
Innovation and sustainability drive business growth
Travel and tourism drives versatile footwear innovation
Rising incomes and active lifestyles to fuel growth
Women's footwear leads growth with premium and versatile options
Sustainable practices and innovation to yield competitive advantage
Al Bandar Trading Co maintains lead through strong retail presence
New entrants and strategic partnerships reshape competitive landscape
Apparel and footwear specialists drive offline sales growth
Retail e-commerce gains traction with convenience and price comparison
Emerging retail concepts focus on experiential retail and sustainability
Birkenstock sets precedent with cultural heritage campaign
Apparel and Footwear in Saudi Arabia - Industry Overview
Steady growth in apparel and footwear
Consumers drive demand for affordable and premium products
Eco-friendly and inclusive products drive sales growth
Travel and tourism yields versatile and culturally appropriate designs
Brands to focus on affordability to drive sales
Sustainability and inclusivity become mainstream priorities
Digital retail continues to fuel market growth
Leading companies maintain dominance through strategic initiatives
Strategic partnerships and digital expansion to support market growth
Apparel and footwear specialists drive offline retail sales
Digital channels and engagement fuel market growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Footwear
- Children's Footwear
- Men's Footwear
- Women's Footwear
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Footwear research and analysis database.
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