COMPETITIVE LANDSCAPE
Van Haren retains lead of fragmented competitive landscape
In 2025, Van Haren Schoenen BV retained leadership of footwear with a 6% value share, leveraging vertically integrated operations and balanced brand portfolios spanning Deichmann’s private label (Graceland, Medicus) alongside third party brands. The strategy allowed the company to preserve pricing power across tiers.
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Overview:
Understand the latest market trends and future growth opportunities for the Footwear industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Footwear industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Footwear in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Footwear in Netherlands?
- Which are the leading brands in Netherlands?
- How are products distributed in Netherlands?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Footwear in Netherlands?
- Where is future growth expected to be most dynamic?
Footwear in the Netherlands - Category analysis
KEY DATA FINDINGS
Value growth through price increases and strategic innovation
Demand for footwear continues to rise, with women’s footwear leading value sales
Footwear is becoming more polarised as cost of living continue to rise
Social media influencers are shaping demand for footwear
Sports footwear to remain dynamic performer, driven by active lifestyles
Sustainability will continue transforming footwear in the Netherlands
Rising number of retailers set to embrace experiential formats to remain relevant
Van Haren retains lead of fragmented competitive landscape
E-commerce drives footwear sales with competitive pricing
Apparel and Footwear in the Netherlands - Industry Overview
Apparel and footwear sustains expansion despite rising cost of living
Casualwear is helping to drive demand for apparel and footwear
Market polarisation persists despite increase in disposable incomes
More brands embrace sustainable practices to meet consumers’ expectations
Demand for apparel and footwear set to benefit from evolving lifestyles
Sustainability expected to enter mainstream as government enforces new regulations
AI and technology set to become a key competitive tool
Leading manufacturers maintain share through value proposition
Expansion in offline retail slows as e-commerce dominates distribution
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Footwear
- Children's Footwear
- Men's Footwear
- Women's Footwear
Footwear
This is the aggregation of children's footwear, men's footwear and women's footwear. Includes all men’s, women’s and children’s outdoor and indoor shoes made of materials as leather, fabric or plastic. Outdoor shoes includes all dress shoes, trainers, sports shoes, sandals, boots, pumps, and high heels. Indoor shoes includes house-shoes and slippers. Items must be new when sold to the consumer; second-hand/used footwear is excluded. Antique and/or vintage footwear is also excluded. Sports footwear (broken out as a separate category) is included in total footwear figure. One pair of footwear constitutes one volume unit.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Footwear research and analysis database.
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