Sugar and sweeteners saw polarised performances in the retail and foodservice channels in 2025. Retail demand was negatively impacted by rising health concerns, with consumers increasingly looking for ways to tackle serious health issues such as obesity and type 2 diabetes. In contrast, foodservice sales rose, with locals having a long tradition of consuming their mint tea and coffee with sugar. Moving forward players could focus on offering healthier options such as organic and natural sugar an
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar and Sweeteners industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sugar and Sweeteners industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar and Sweeteners in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar and Sweeteners in Morocco?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Sugar and Sweeteners sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Sugar and Sweeteners in Morocco - Category analysis
KEY DATA FINDINGS
Foodservice sales the growth engine for sugar and sweeteners in 2025
Retail sales in decline as consumers look to make healthier choices
Interest in organic sugar on the rise
Contrasting fortunes predicted for the retail and foodservice channels
Health conscious consumers could switch from white to brown sugar
Fresh Food in Morocco - Industry Overview
Fresh food sales rise in 2025 despite economic headwinds
KEY DATA FINDINGS
Food prices rise as Morocco sees a drop in the local production of fresh foods
Affordability has a big impact on the fresh food market
Sales of nuts and pulses report robust growth
Sales of fresh food set to rise over the forecast period despite economic challenges
Focus on healthy eating should benefit some fresh food categories
Morocco’s organic fresh food market positioned for expansion
Small local grocers remain key to sales of fresh food in Morocco
Supermarkets and discounters investing in expansion plans
COUNTRY REPORTS DISCLAIMER
Sugar and Sweeteners
All table-top raw sugar products and natural sweeteners, whether sold packaged or unpackaged. Includes yellow/brown sugar, fructose, maltose, maple sugar, molasses, corn syrup, glucose, table sugar (also known as granulated refined white sugar), icing sugar, caster sugar, stevia (sweet leaf)), etc. Excludes artificial sweeteners such as aspartame and acesulfame-K. Also excludes sugar alcohol such as erythritol, xylitol and mannitol, which are commonly used for replacing sucrose in foodstuffs and often used in combination with high intensity artificial sweeteners. Note: Sugar and sweeteners used for industrial processing are excluded.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Sugar and Sweeteners research and analysis database.
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