PROSPECTS AND OPPORTUNITIES
Players may need to innovate to overcome negative perceptions of sweeteners
Innovation is expected to play a key role in the future of sugar and sweeteners over forecast period with companies being likely to have to work hard to regain consumer confidence and attract new customers. Eridania Italia Spa, one of the most important companies in Italy, is focusing strongly on sweeteners.
Health and sustainability concerns likely to inform the growth and development of sugar and sweeteners over the forecast period
The consumption of sugar and sweeteners is expected to continue declining over the forecast period. This trend is likely to be driven by several factors, including a growing awareness of the dangers associated with excessive consumption of sugar and the increased adoption of healthier lifestyles by consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar and Sweeteners industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sugar and Sweeteners industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar and Sweeteners in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar and Sweeteners in Italy?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Sugar and Sweeteners sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Sugar and Sweeteners in Italy - Category analysis
KEY DATA FINDINGS
Supply challenges continue to impact sales of sugar in Italy
Health concerns driving down sales of sugar and sweeteners
Players may need to innovate to overcome negative perceptions of sweeteners
Health and sustainability concerns likely to inform the growth and development of sugar and sweeteners over the forecast period
Fresh Food in Italy - Industry Overview
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
Sugar and Sweeteners
All table-top raw sugar products and natural sweeteners, whether sold packaged or unpackaged. Includes yellow/brown sugar, fructose, maltose, maple sugar, molasses, corn syrup, glucose, table sugar (also known as granulated refined white sugar), icing sugar, caster sugar, stevia (sweet leaf)), etc. Excludes artificial sweeteners such as aspartame and acesulfame-K. Also excludes sugar alcohol such as erythritol, xylitol and mannitol, which are commonly used for replacing sucrose in foodstuffs and often used in combination with high intensity artificial sweeteners. Note: Sugar and sweeteners used for industrial processing are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar and Sweeteners research and analysis database.
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