Sales of sugar and sweeteners continued to decline in retail volume terms in 2025. A growing focus on healthy living has pushed more consumers to reduce their sugar intake, with this being supported by government efforts to tackle the country’s obesity crisis. Despite this, sales of natural sweeteners have seen some momentum as consumers looker for healthier forms of indulgence. A similar pattern is projected for the forecast period with manufacturers likely to focus on pushing better-for-you sw
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar and Sweeteners industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sugar and Sweeteners industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar and Sweeteners in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar and Sweeteners in United Kingdom?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Sugar and Sweeteners sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Sugar and Sweeteners in the United Kingdom - Category analysis
KEY DATA FINDINGS
Health concerns continue to eat away at sales of sugar
Natural sweeteners gain ground as consumers reduce their sugar intake
Cost pressures push households towards private label and bulk sugar options
Health policies and reformulation targets set to drive continued decline in sugar sales
Premiumisation emerges as provenance and wellness claims reshape sweeteners
Fresh Food in the United Kingdom - Industry Overview
Fresh food sees solid growth in 2025 despite headwinds
KEY DATA FINDINGS
Fresh food sales influenced by economic pressures and health concerns in 2025
Financial pressures push consumers to favour cheaper alternatives
Despite supply pressures demand for many fresh foods remains strong
Positive outlook for the UK’s fresh food market
Healthy eating campaigns should benefit fresh food sales
Sustainability a growing concern
Supermarkets, hypermarkets and discounters dominate sales of fresh food
Sustainability adds value to the market
COUNTRY REPORTS DISCLAIMER
Sugar and Sweeteners
All table-top raw sugar products and natural sweeteners, whether sold packaged or unpackaged. Includes yellow/brown sugar, fructose, maltose, maple sugar, molasses, corn syrup, glucose, table sugar (also known as granulated refined white sugar), icing sugar, caster sugar, stevia (sweet leaf)), etc. Excludes artificial sweeteners such as aspartame and acesulfame-K. Also excludes sugar alcohol such as erythritol, xylitol and mannitol, which are commonly used for replacing sucrose in foodstuffs and often used in combination with high intensity artificial sweeteners. Note: Sugar and sweeteners used for industrial processing are excluded.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Sugar and Sweeteners research and analysis database.
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