Consumers were increasingly dependent on standard sugar as a pantry staple over 2025, supporting volume sales. Many households relied on sugar as an affordable choice for home baking and everyday rituals in the face of cost of living pressures. Nonetheless, the growing scepticism toward ultra-processed foods, coupled with rising awareness of added sugar intake, is prompting some households to reduce usage.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar and Sweeteners industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sugar and Sweeteners industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar and Sweeteners in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar and Sweeteners in Australia?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Sugar and Sweeteners sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Sugar and Sweeteners in Australia - Category analysis
KEY DATA FINDINGS
Sugar and sweeteners enjoy stable performance
Positioning as affordable indulgence drives volume growth
Brown and raw sugars capitalise on flavour-driven home-style cooking and multicultural diets
Consumer demand expected to stabilise amid health-conscious behaviours
Climate volatility and export dynamics shape sugar’s forward trajectory
Fresh Food in Australia - Industry Overview
Fresh food posts stronger performance in 2025
KEY DATA FINDINGS
Modest performance in fresh foods as sales stabilise
Downtrading coincides with focus on nutrition and wellbeing
Rising consumer expectations around sustainability
Poultry and eggs to show solid performance
Supermarkets enhance price transparency and quality standards
Retail e-commerce gains pace amid heavier digital investment
COUNTRY REPORTS DISCLAIMER
Sugar and Sweeteners
All table-top raw sugar products and natural sweeteners, whether sold packaged or unpackaged. Includes yellow/brown sugar, fructose, maltose, maple sugar, molasses, corn syrup, glucose, table sugar (also known as granulated refined white sugar), icing sugar, caster sugar, stevia (sweet leaf)), etc. Excludes artificial sweeteners such as aspartame and acesulfame-K. Also excludes sugar alcohol such as erythritol, xylitol and mannitol, which are commonly used for replacing sucrose in foodstuffs and often used in combination with high intensity artificial sweeteners. Note: Sugar and sweeteners used for industrial processing are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar and Sweeteners research and analysis database.
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