Total volume sales of sugar and sweeteners in Germany recorded only marginal growth in 2025 as health concerns continued to curb refined sugar intake. Demand increasingly shifted towards natural and low-calorie alternatives, supported by the BMEL’s National Reduction and Innovation Strategy for Sugar - particularly in applications such as beverages, dairy and bakery. Budget caution also influenced purchasing, strengthening the role of private label and larger pack sizes across the retail channel
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar and Sweeteners industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sugar and Sweeteners industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar and Sweeteners in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar and Sweeteners in Germany?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Sugar and Sweeteners sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Sugar and Sweeteners in Germany - Category analysis
KEY DATA FINDINGS
Reformulation and moderation kept sugar and sweeteners near flat in 2025
Health-conscious consumption reduces sugar intake
Value-oriented purchasing and rise of private label
Innovation in low-calorie and functional sweeteners
Expansion of private label offerings
Fresh Food in Germany - Industry Overview
Foodservice revival reshapes fresh food demand in 2025
KEY DATA FINDINGS
Eggs leads growth within fresh foods in 2025, while foodservice outpaces retail
Meat suffers as consumers shift towards plant-based diets
Health and sustainability concerns continue to shape progress and innovation
Flat growth forecast for fresh food in Germany
Prevailing trends will drive development, offering potential for growth
Supermarkets leads overall retail distribution, benefiting for expanding organic offerings
Discounters rises as consumers focus on value for money
COUNTRY REPORTS DISCLAIMER
Sugar and Sweeteners
All table-top raw sugar products and natural sweeteners, whether sold packaged or unpackaged. Includes yellow/brown sugar, fructose, maltose, maple sugar, molasses, corn syrup, glucose, table sugar (also known as granulated refined white sugar), icing sugar, caster sugar, stevia (sweet leaf)), etc. Excludes artificial sweeteners such as aspartame and acesulfame-K. Also excludes sugar alcohol such as erythritol, xylitol and mannitol, which are commonly used for replacing sucrose in foodstuffs and often used in combination with high intensity artificial sweeteners. Note: Sugar and sweeteners used for industrial processing are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar and Sweeteners research and analysis database.
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