PROSPECTS AND OPPORTUNITIES
Key obstacles dampen the outlook for sugar and sweeteners
The outlook for sugar and sweeteners is mixed in Germany in the forecast period. On the one hand, production levels continued to grow in early 2025.
Search for less harmful sweeteners to shape category development and consumer purchasing decisions
The development of alternative sugars is set to play a significant role in shaping consumers’ purchasing decisions when choosing between similar products. Consumers in Germany are moving away from traditional white refined sugar in favour of more innovative options perceived as less harmful and more sustainable.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar and Sweeteners industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sugar and Sweeteners industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar and Sweeteners in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar and Sweeteners in Germany?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Sugar and Sweeteners sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Sugar and Sweeteners in Germany - Category analysis
KEY DATA FINDINGS
Germany has a sweet tooth although growing health concerns limit per capita consumption
The offer of sweeteners develops as concerns over sugar intake increase
Key obstacles dampen the outlook for sugar and sweeteners
Search for less harmful sweeteners to shape category development and consumer purchasing decisions
Fresh Food in Germany - Industry Overview
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
Sugar and Sweeteners
All table-top raw sugar products and natural sweeteners, whether sold packaged or unpackaged. Includes yellow/brown sugar, fructose, maltose, maple sugar, molasses, corn syrup, glucose, table sugar (also known as granulated refined white sugar), icing sugar, caster sugar, stevia (sweet leaf)), etc. Excludes artificial sweeteners such as aspartame and acesulfame-K. Also excludes sugar alcohol such as erythritol, xylitol and mannitol, which are commonly used for replacing sucrose in foodstuffs and often used in combination with high intensity artificial sweeteners. Note: Sugar and sweeteners used for industrial processing are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar and Sweeteners research and analysis database.
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