PROSPECTS AND OPPORTUNITIES
Brazilian government aims to reduce sugar as an ingredient in the industry
The Brazilian Ministry of Health and the national food industry have signed an agreement to reduce the amount of sugar in processed foods, aiming to eliminate 144,000 tonnes from products such as chocolate milk, boxed juices, carbonates, yoghurts, cookies, and cakes over the next five years. This initiative targets Brazil’s obesity epidemic, as the country ranks fifth globally in terms of obesity, with 20% of its population obese, and 50% overweight.
Stevia and other natural sweeteners in foodservice and retail
Growing concern about the health impacts of processed sugar, and the development of chronic diseases resulting from abusive consumption, give space for natural sweeteners to gain more attention from both the industry, foodservice, and final consumers. Stevia, a sugar substitute made from the leaves of the stevia rebaudiana plant, is widely being used as a natural sugar substitute, having a sweetness from 200 to 400 times that of sugar, and no calories, versus four calories per gram of sugar, and is safe for diabetics.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar and Sweeteners industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sugar and Sweeteners industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar and Sweeteners in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar and Sweeteners in Brazil?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Sugar and Sweeteners sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Sugar and Sweeteners in Brazil - Category analysis
KEY DATA FINDINGS
Recovery of sugarcane in 2023 is harmed by droughts and wildfires in 2024
Future Fuel Law impacts sugarcane in Brazil
Brazilian government aims to reduce sugar as an ingredient in the industry
Stevia and other natural sweeteners in foodservice and retail
Fresh Food in Brazil - Industry Overview
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
Sugar and Sweeteners
All table-top raw sugar products and natural sweeteners, whether sold packaged or unpackaged. Includes yellow/brown sugar, fructose, maltose, maple sugar, molasses, corn syrup, glucose, table sugar (also known as granulated refined white sugar), icing sugar, caster sugar, stevia (sweet leaf)), etc. Excludes artificial sweeteners such as aspartame and acesulfame-K. Also excludes sugar alcohol such as erythritol, xylitol and mannitol, which are commonly used for replacing sucrose in foodstuffs and often used in combination with high intensity artificial sweeteners. Note: Sugar and sweeteners used for industrial processing are excluded.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar and Sweeteners research and analysis database.
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