PROSPECTS AND OPPORTUNITIES
Both affordability and traditional Moroccan cuisine is set to drive growth for pulses over the forecast period
Pulses are expected to maintain positive growth throughout the forecast period, with total volume sales set to grow at a CAGR of 4%. As a cost-effective source of protein, pulses will increasingly be favoured by low-income consumers, particularly during the winter months.
Other pulses are set to continue recording strong growth
Other pulses are expected to experience the fastest growth during the forecast period, driven by their reputation as affordable sources of good nutrition. Lentils, in particular, benefit from their positive image as a cost-effective source of protein, appealing to a wide range of consumers.
Changing lifestyles and demand for convenience may challenge sales over the forecast period
The rise of varied lifestyles and the consumer preference for convenient, ready-to-prepare products will pose a challenge to increasing pulses consumption over the forecast period. The demand for easy, quick-to-prepare options represents a hurdle in elevating pulses consumption.
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Overview:
Understand the latest market trends and future growth opportunities for the Pulses industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pulses industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pulses in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pulses in Morocco?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Pulses sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Pulses in Morocco - Category analysis
KEY DATA FINDINGS
Local producers migrate away from pulse crops to more profitable alternatives
Lentils remain affordable while being a common feature in consumers' meals
Climate change and drought impact local cultivation of pulses
Both affordability and traditional Moroccan cuisine is set to drive growth for pulses over the forecast period
Other pulses are set to continue recording strong growth
Changing lifestyles and demand for convenience may challenge sales over the forecast period
Fresh Food in Morocco - Industry Overview
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
The following categories and subcategories are included:
Pulses
- Beans
- Peas
- Other Pulses
Pulses
This category is limited to leguminous crops harvested only for dry grains, excluding crops harvested green for food (green peas, green bean, string beans, etc), which are considered to be vegetables and are included in other vegetables category. Also exclude those used mainly for the extraction of oil (eg soybeans) and those leguminous crops such as clover and alfalfa, which seeds are almost used exclusively for sowing purpose. This is the aggregation of dry beans, peas and other pulses.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pulses research and analysis database.
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