Pulses volume sales declined in Mexico in 2025 as time constraints and packaged competition continued to divert demand from unpackaged formats, despite ongoing government intervention. Peas was the strongest performer, supported by use in processed and plant-based formulations and higher visibility in public nutrition programmes, while beans remained central to diets but lost ground to canned and ready-meal alternatives that remove preparation time. Price sensitivity still shaped purchasing as f
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Overview:
Understand the latest market trends and future growth opportunities for the Pulses industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pulses industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pulses in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pulses in Mexico?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Pulses sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Pulses in Mexico - Category analysis
KEY DATA FINDINGS
Convenience competition pulls pulses volumes down despite staple relevance
Pulses suffers from packaged competition in 2025
Cost and convenience remain key as retail consolidates share
Stocks and import management will underpin stability
Sustainability and premiumisation: from compliance to commercial upside
Fresh Food in Mexico - Industry Overview
Stability supports fresh food demand as climate risk rises
KEY DATA FINDINGS
Stabilising economic conditions ensure moderate growth in 2025
Health trends, convenience and climate change impact industry progress
Future growth remains highly dependent on adaptation to climate change
Sustainability will become increasingly important to attract consumers
Small local grocers lead distribution despite losing share
E-commerce enjoys fastest expansion within retail, followed by convenience stores
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Pulses
- Beans
- Peas
- Other Pulses
Pulses
This category is limited to leguminous crops harvested only for dry grains, excluding crops harvested green for food (green peas, green bean, string beans, etc), which are considered to be vegetables and are included in other vegetables category. Also exclude those used mainly for the extraction of oil (eg soybeans) and those leguminous crops such as clover and alfalfa, which seeds are almost used exclusively for sowing purpose. This is the aggregation of dry beans, peas and other pulses.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pulses research and analysis database.
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