The pulses category reported a significant lift in volume sales over 2025, underpinned by strong alignment with evolving consumer needs around value, health and convenience. Pulses have benefitted from the adoption of healthier diets, notably the inclusion of more plants. As a budget-friendly staple food, they were also deemed a more affordable solution to make meals goes further. Retailers have capitalised on the nutritional benefits by emphasising functional ingredients on pack.
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Overview:
Understand the latest market trends and future growth opportunities for the Pulses industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pulses industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pulses in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pulses in Australia?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Pulses sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Pulses in Australia - Category analysis
KEY DATA FINDINGS
Health and budget-friendly appeal lifts sales of pulses
Beans lead the pulse category as health, value and versatility drive everyday appeal
Mung beans enhance the wide variety of pulses in Australia
Pulses set for sustained growth due to health and value positioning
Plant-based diets to create growth opportunities as Australians embrace these sustainable, protein-rich staples
Fresh Food in Australia - Industry Overview
Fresh food posts stronger performance in 2025
KEY DATA FINDINGS
Modest performance in fresh foods as sales stabilise
Downtrading coincides with focus on nutrition and wellbeing
Rising consumer expectations around sustainability
Poultry and eggs to show solid performance
Supermarkets enhance price transparency and quality standards
Retail e-commerce gains pace amid heavier digital investment
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Pulses
- Beans
- Peas
- Other Pulses
Pulses
This category is limited to leguminous crops harvested only for dry grains, excluding crops harvested green for food (green peas, green bean, string beans, etc), which are considered to be vegetables and are included in other vegetables category. Also exclude those used mainly for the extraction of oil (eg soybeans) and those leguminous crops such as clover and alfalfa, which seeds are almost used exclusively for sowing purpose. This is the aggregation of dry beans, peas and other pulses.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pulses research and analysis database.
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