PROSPECTS AND OPPORTUNITIES
Sustainability concerns expected to boost demand for pulses over the forecast period
The increasing focus on sustainability is becoming an increasingly positive influence on the demand for pulses in Italy, reflecting a growing awareness among consumers of the environmental impact of their food choices. Consumers, particularly the more discerning ones with greater financial means, are paying more attention not only to the quality of the products they buy, but also to their origin and how they are grown and produced.
Pulses finding appeal among younger consumers
Pulses is expected to see steady growth both in terms of retail volume and value terms (at constant 2024 prices). These foods are rich in protein and essential nutrients and are particularly appreciated by those who are following a protein rich diet and those seeking to reduce their consumption of animal protein.
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Overview:
Understand the latest market trends and future growth opportunities for the Pulses industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pulses industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pulses in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pulses in Italy?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Pulses sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Pulses in Italy - Category analysis
KEY DATA FINDINGS
Pulses benefit from being seen as a healthy, affordable and sustainable ingredient
Packaged pulses presenting strong competition
Sustainability concerns expected to boost demand for pulses over the forecast period
Pulses finding appeal among younger consumers
Fresh Food in Italy - Industry Overview
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
The following categories and subcategories are included:
Pulses
- Beans
- Peas
- Other Pulses
Pulses
This category is limited to leguminous crops harvested only for dry grains, excluding crops harvested green for food (green peas, green bean, string beans, etc), which are considered to be vegetables and are included in other vegetables category. Also exclude those used mainly for the extraction of oil (eg soybeans) and those leguminous crops such as clover and alfalfa, which seeds are almost used exclusively for sowing purpose. This is the aggregation of dry beans, peas and other pulses.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pulses research and analysis database.
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