Pulses in Italy posted further volume growth in 2025, supported by their position as a low-cost, protein-rich staple despite ongoing price pressure. Lentils drove the strongest gains within other pulses, benefiting from shorter cooking times and easy use across everyday and international recipes. Menu visibility increased as foodservice incorporated pulses into more plant-forward dishes, reinforcing at-home experimentation and repeat usage. Shelf-stable formats remained the main competitive cons
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Overview:
Understand the latest market trends and future growth opportunities for the Pulses industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pulses industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pulses in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pulses in Italy?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Pulses sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Pulses in Italy - Category analysis
KEY DATA FINDINGS
Affordability and versatility strengthen pulses in 2025
Pulses benefits from low cost and high protein
Updated image of fresh pulses lures younger Italians amid rising competitive threat from packaged formats
Rising interest in ethnic cuisine and versatile nature of pulses ensure further growth
Sustainable sourcing to become increasingly important
Fresh Food in Italy - Industry Overview
Health-led demand supports fresh food despite inflation
KEY DATA FINDINGS
Flat volume growth recorded with shift towards high-protein, nutritious and sustainable options
Cost-conscious consumers continue to trade down amid rising threat from processed alternatives and climate volatility
Health focus will see nuts, eggs and sweet potatoes drive overall growth amid persistent climate-related challenges
Wellness concerns favour fresh food despite packaged threat
Italians maintain habit of shopping at neighbourhood stores
Discounters channel benefits from favourable pricing and increased focus on sustainability
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Pulses
- Beans
- Peas
- Other Pulses
Pulses
This category is limited to leguminous crops harvested only for dry grains, excluding crops harvested green for food (green peas, green bean, string beans, etc), which are considered to be vegetables and are included in other vegetables category. Also exclude those used mainly for the extraction of oil (eg soybeans) and those leguminous crops such as clover and alfalfa, which seeds are almost used exclusively for sowing purpose. This is the aggregation of dry beans, peas and other pulses.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pulses research and analysis database.
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