Demand for pulses has been hit by price increases, with budget-conscious consumers switching to alternative options with more stable prices. Nonetheless, the health and wellness trend and the ongoing shift towards plant-based proteins continues to support demand for pulses. Moreover, there is increasing interest in the quality and provenance of products, with consumers placing a growing emphasis on clean labels and supply chain transparency.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Pulses industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pulses industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pulses in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pulses in Thailand?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Pulses sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Pulses in Thailand - Category analysis
KEY DATA FINDINGS
Price increases hit demand
Volatile prices hinder growth of consumption
Clean labels and product safety are key for consumers
Certification remains key in building consumers’ confidence and trust
Pulses expected to benefit from growing health awareness and demand for healthier food products
Fresh Food in Thailand - Industry Overview
Conflicting forces shaping development of fresh food in Thailand
KEY DATA FINDINGS
Increasing competition
Health awareness supports demand, but the desire for convenience presents a challenge
Increasing adoption of traceability technology to reassure consumers
Rising interest in plant-based and organic food
Wet markets remain important
Expansion of online sales
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Pulses
- Beans
- Peas
- Other Pulses
Pulses
This category is limited to leguminous crops harvested only for dry grains, excluding crops harvested green for food (green peas, green bean, string beans, etc), which are considered to be vegetables and are included in other vegetables category. Also exclude those used mainly for the extraction of oil (eg soybeans) and those leguminous crops such as clover and alfalfa, which seeds are almost used exclusively for sowing purpose. This is the aggregation of dry beans, peas and other pulses.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pulses research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!