Pulses have grown in prominence as a healthy, affordable and sustainable ingredient for use in a wide and varied range of dishes. With many households facing financial pressures there has been a growing focus on ingredients that are both healthy and affordable, with beans being one of the big winners. Nonetheless, the market does still face competition from processed pulses which present a more convenient option. Over the forecast period, the focus will be on raising awareness of the benefits of
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Overview:
Understand the latest market trends and future growth opportunities for the Pulses industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pulses industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pulses in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pulses in United Kingdom?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Pulses sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Pulses in the United Kingdom - Category analysis
KEY DATA FINDINGS
Pulses proving popular as a healthy, affordable and sustainable ingredient
Beans is the key growth driver as consumers make healthier choices
Ready-to-eat shelf stable variants challenge sales of fresh pulses
Public campaigns aim to boost the consumption of beans
New UK varieties of beans support climate resilience and soil health
Fresh Food in the United Kingdom - Industry Overview
Fresh food sees solid growth in 2025 despite headwinds
KEY DATA FINDINGS
Fresh food sales influenced by economic pressures and health concerns in 2025
Financial pressures push consumers to favour cheaper alternatives
Despite supply pressures demand for many fresh foods remains strong
Positive outlook for the UK’s fresh food market
Healthy eating campaigns should benefit fresh food sales
Sustainability a growing concern
Supermarkets, hypermarkets and discounters dominate sales of fresh food
Sustainability adds value to the market
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Pulses
- Beans
- Peas
- Other Pulses
Pulses
This category is limited to leguminous crops harvested only for dry grains, excluding crops harvested green for food (green peas, green bean, string beans, etc), which are considered to be vegetables and are included in other vegetables category. Also exclude those used mainly for the extraction of oil (eg soybeans) and those leguminous crops such as clover and alfalfa, which seeds are almost used exclusively for sowing purpose. This is the aggregation of dry beans, peas and other pulses.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pulses research and analysis database.
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