PROSPECTS AND OPPORTUNITIES
As awareness of their health benefits continues to grow, chickpeas has significant potential
As awareness of the health benefits of chickpeas continues to grow in China, this product is expected to demonstrate significant growth potential. As a legume rich in plant-based protein, dietary fibre, and various trace elements, chickpeas align well with modern consumers’ demand for health-focused foods, especially within the low fat, high protein dietary trend.
The proportion of packaged and organic pulses expected to increase in retail
With growing awareness of health and environmental concerns amongst Chinese consumers, the proportion of packaged and organic pulses is expected to increase significantly in retail. In recent years, consumers have shown a preference for convenient and safe packaged pulses in retail, as these are not only easy to store and transport, but also have a longer shelf life.
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Overview:
Understand the latest market trends and future growth opportunities for the Pulses industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pulses industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pulses in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pulses in China?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Pulses sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Pulses in China - Category analysis
KEY DATA FINDINGS
Foodservice demand for pulses rises in China, sustained by health trends
Specialist coffee and tea shops spur innovation in bean-based products amidst rising imports
As awareness of their health benefits continues to grow, chickpeas has significant potential
The proportion of packaged and organic pulses expected to increase in retail
Fresh Food in China - Industry Overview
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
The following categories and subcategories are included:
Pulses
- Beans
- Peas
- Other Pulses
Pulses
This category is limited to leguminous crops harvested only for dry grains, excluding crops harvested green for food (green peas, green bean, string beans, etc), which are considered to be vegetables and are included in other vegetables category. Also exclude those used mainly for the extraction of oil (eg soybeans) and those leguminous crops such as clover and alfalfa, which seeds are almost used exclusively for sowing purpose. This is the aggregation of dry beans, peas and other pulses.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pulses research and analysis database.
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