PROSPECTS AND OPPORTUNITIES
Health and wellness trends will support greater growth in forecast period
Health and wellness trends will remain prevalent throughout the forecast period, shaping category development. Rising health consciousness is pushing people towards healthier food options, and many are willing to pay more for products promising health benefits.
Packaged pulses set to see gradual rises
Packaged pulses will see further benefit from the ongoing expansion of modern trade channels throughout the forecast period - the pulses available in modern trade channels are mostly packaged. Packaged variants clearly state product information including origin and production date, making them more trustworthy in consumers’ minds than unpackaged alternatives found at wet markets.
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Overview:
Understand the latest market trends and future growth opportunities for the Pulses industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pulses industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pulses in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pulses in Vietnam?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Pulses sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Pulses in Vietnam - Category analysis
KEY DATA FINDINGS
Demand remains stable despite economic downturn
Expansion of e-commerce pushes pulses further
Health and wellness trends will support greater growth in forecast period
Packaged pulses set to see gradual rises
Fresh Food in Vietnam - Industry Overview
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
The following categories and subcategories are included:
Pulses
- Beans
- Peas
- Other Pulses
Pulses
This category is limited to leguminous crops harvested only for dry grains, excluding crops harvested green for food (green peas, green bean, string beans, etc), which are considered to be vegetables and are included in other vegetables category. Also exclude those used mainly for the extraction of oil (eg soybeans) and those leguminous crops such as clover and alfalfa, which seeds are almost used exclusively for sowing purpose. This is the aggregation of dry beans, peas and other pulses.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pulses research and analysis database.
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