PROSPECTS AND OPPORTUNITIES
Rising demand for pulses as a sustainable protein source to impact diets
Despite already high penetration, total volume sales of pulses are set to continue rising throughout the forecast period in all channels and for all categories. In addition to growth being driven by the rising population, plant-based proteins are gaining popularity in India for health, dietary, and environmental reasons.
Shift towards organic and packaged pulses driven by adulteration concerns
Adulteration in pulses, such as the addition of artificial colourants, non-edible substances, and low-quality grains, has become a growing concern for consumers in India. This has led many to seek more trustworthy and transparent alternatives, particularly organic and packaged pulses, which are perceived to be safer and free from harmful additives.
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Overview:
Understand the latest market trends and future growth opportunities for the Pulses industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pulses industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pulses in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pulses in India?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Pulses sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Pulses in India - Category analysis
KEY DATA FINDINGS
Rising health consciousness leads to high demand
Government MSP scheme to promote production and prevent a price war
Rising demand for pulses as a sustainable protein source to impact diets
Shift towards organic and packaged pulses driven by adulteration concerns
Fresh Food in India - Industry Overview
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
The following categories and subcategories are included:
Pulses
- Beans
- Peas
- Other Pulses
Pulses
This category is limited to leguminous crops harvested only for dry grains, excluding crops harvested green for food (green peas, green bean, string beans, etc), which are considered to be vegetables and are included in other vegetables category. Also exclude those used mainly for the extraction of oil (eg soybeans) and those leguminous crops such as clover and alfalfa, which seeds are almost used exclusively for sowing purpose. This is the aggregation of dry beans, peas and other pulses.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pulses research and analysis database.
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