PROSPECTS AND OPPORTUNITIES
Plant-based trend creates further opportunity for other pulses
As the growing plant-based trend is evident both globally and locally, there is an opportunity for further growth for alternative sources of protein. Pulses such chickpeas and lentils are widely used in vegetarian and vegan meals as a source of protein.
Pulses such as beans are important crops for rotation
Crop rotation is the practice of changing what is planted so that the soil can recover, and nutrients can be replenished. This is important for farmers to follow if they want to increase yields, and forms one of the key targets for sustainability.
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Overview:
Understand the latest market trends and future growth opportunities for the Pulses industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pulses industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pulses in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pulses in South Africa?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Pulses sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Pulses in South Africa - Category analysis
KEY DATA FINDINGS
Growing flexitarian trend drives dynamic growth of other pulses
Affordable private label options continue to attract price-sensitive consumers to pulses
Plant-based trend creates further opportunity for other pulses
Pulses such as beans are important crops for rotation
Fresh Food in South Africa - Industry Overview
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
The following categories and subcategories are included:
Pulses
- Beans
- Peas
- Other Pulses
Pulses
This category is limited to leguminous crops harvested only for dry grains, excluding crops harvested green for food (green peas, green bean, string beans, etc), which are considered to be vegetables and are included in other vegetables category. Also exclude those used mainly for the extraction of oil (eg soybeans) and those leguminous crops such as clover and alfalfa, which seeds are almost used exclusively for sowing purpose. This is the aggregation of dry beans, peas and other pulses.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pulses research and analysis database.
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