PROSPECTS AND OPPORTUNITIES
Total volume sales of pulses unlikely to recover fully due to slow recovery of foodservice and shift toward packaged processed products
From 2024 to 2029, total volume sales of pulses in Japan are expected to continue to gradually recover, primarily driven by the strong presence and growth of the foodservice channel. However, overall demand is projected to remain slightly below the pre-pandemic (2019) level by 2029, partly due to the slow recovery of foodservice sales.
Beans will remain the leading category in pulses
During the forecast period, beans is expected to remain the leading category in pulses in Japan, accounting for over a 50% total volume share, primarily due to the widespread use of azuki beans in Japanese cuisine. Azuki beans have been a staple in traditional Japanese cooking for centuries, serving as a key ingredient in various dishes.
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Overview:
Understand the latest market trends and future growth opportunities for the Pulses industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Pulses industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pulses in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pulses in Japan?
- What is the impact of commodity price fluctuations on local production and consumption?
- What are the key campaigns or legislation driving Pulses sales?
- How are consumer attitudes towards fresh food evolving?
- How significant is health and wellness in shaping consumer demand?
- Where is future growth expected to be most dynamic?
Pulses in Japan - Category analysis
KEY DATA FINDINGS
Foodservice demand drives marginal volume growth for pulses, while retail volume sales remain limited
Unit price increases are low, as the majority of pulses are domestic products
Total volume sales of pulses unlikely to recover fully due to slow recovery of foodservice and shift toward packaged processed products
Beans will remain the leading category in pulses
Fresh Food in Japan - Industry Overview
Fresh food in 2024: The big picture
2024 key trends
Retailing developments
What next for fresh food?
DISCLAIMER
The following categories and subcategories are included:
Pulses
- Beans
- Peas
- Other Pulses
Pulses
This category is limited to leguminous crops harvested only for dry grains, excluding crops harvested green for food (green peas, green bean, string beans, etc), which are considered to be vegetables and are included in other vegetables category. Also exclude those used mainly for the extraction of oil (eg soybeans) and those leguminous crops such as clover and alfalfa, which seeds are almost used exclusively for sowing purpose. This is the aggregation of dry beans, peas and other pulses.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pulses research and analysis database.
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