Financial cards and electronic payment value continues to increase as cash and other paper declines for consumers. Fintech innovation is increasing access to financial products and services, the security and convenience of card payments and generating new revenue streams. Credit card payment value continues to outpace others for card functions, and the Asia Pacific region is the leading growth for global payment value. Commercial payments remains the largest paper payment opportunity.

Rising concern over ultra-processed foods (UPFs) is reshaping the foods landscape. This report examines the issue in detail, exploring where staple foods are most impacted by negative consumer sentiment, and – most importantly – which foods stand to benefit. This report also outlines UPF consumption across key markets, determines what the consumer thinks of the issue and examines what the future holds, identifying how food producers, brands and retailers can benefit from clean label demand.

Luxury retail faces significant headwinds in 2025, including weak economic growth, inflation, rising costs and geopolitical and climate risks. With global growth at a 30-year low—especially in China and the US—retailers must prioritize agility, deeper engagement, and personalization. As luxury shifts from products to lifestyle and experience, success will hinge on storytelling and creating experiential value-led retail that goes beyond a pure transactional model.

Multi-layered, science-backed functionality is reshaping food and drink. Digestive health, energy and brain health claims drive innovation, but success now also depends on simplified, all-in-one nutrition and holistic benefits—such as hydration, sleep and longevity—delivered in credible, convenient formats. Brands that combine enjoyment with wellbeing, especially in snacks and portable options, will capture growth, while others risk losing relevance in a rapidly evolving market.

Cooking ingredients and meals faces a challenging outlook in 2026 and beyond between price pressures, consumer frustrations and trade conflicts. Growth opportunities remain, however, in areas like natural wellness, convenience that reflects modern lifestyles, and introducing consumers to diverse global flavours.

Despite mounting pressures from inflation, rising living costs, tariffs, talent shortages and overtourism, city destinations continue to demonstrate striking resilience. The sector is entering a pivotal new era, marked by ambitious infrastructure investment, rapid innovation and the widescale integration of AI across urban systems. These shifts are reshaping how cities compete, manage visitor flows and safeguard long-term sustainability, setting a new global benchmark for urban tourism’s future.

Pet care retail is evolving with more channels gaining sales from pet care products. Pet care that was commonly sold in grocery stores or pet specialists has made a strong footprint online benefiting from both budgeteers and those seeking curated products. Existing players are trying to integrate business solutions to ensure pet parents stay loyal throughout their pet’s life events. New retail channels are also introducing pet care products as many pet families love to spoil their beloved pets.

Global tourism is entering a new era defined by personalisation, purpose, regeneration and diversification. From AI-enabled travel experiences to sustainable growth models and multi-market connectivity, 2025 trends reveal how innovation, inclusion and intentionality are reshaping value creation and long-term competitiveness across the travel industry.

This report highlights the health-related results of Euromonitor’s International Voice of the Consumer: Health and Nutrition Survey 2025. It covers global consumers’ health perceptions, short and long-term concerns, treatment preferences and habits towards healthier lifestyles.

The global economy has weathered trade shocks relatively well throughout 2025, supported by easing financial conditions, moderating inflation, trade negotiations and the agility of the private sector in re-organising the supply chain and rerouting trade flows. Looking ahead to 2026, global growth prospects remain subdued as market volatility persists, trade barriers are high and downside risks to global growth still dominate.

This report utilises Euromonitor International’s new Passport Innovation platform to explore new product launches across beauty, health and home categories. The report features new brand and sub-brand launches and their attributes across the beauty and personal care, consumer health and home care industries. Three key innovation trends are identified for each of the industries, with product examples from large global e-commerce retailers launched in 2025.

Modern families are evolving fast, reshaping global consumption. Traditional models are declining, while new household types rise, driven by demographic, economic and cultural shifts. Brands must act now to stay relevant. Understanding today’s fluid family structures and emerging types is critical to unlocking growth, avoiding stagnation and building emotional connections that drive loyalty.

The nicotine industry is rapidly transforming, balancing revenue from combustion products with innovation in reduced-risk products (RRPs) and functional alternatives. Leading companies diversify portfolios, expand into emerging markets and invest in new categories such as cannabis and supplements. Success depends on brand equity, rapid innovation and adapting to evolving consumer and regulatory landscapes.

The global travel industry continues to evolve amid economic uncertainty, geopolitical shifts and climate pressures. Despite these challenges, the industry remains resilient, reaching USD2.9 trillion in 2025 as demand for authentic, wellness-driven and tech-enabled experiences rises. Digitalisation and sustainability are reshaping travellers' engagement, while premiumisation and affordability together unlock new avenues for growth and value creation.

This report explores how global manufacturers are aligning commodity strategies with key sustainability goals—climate, waste, water, and nature. It uncovers investment hotspots and shows how prioritizing these areas fuels business growth, strengthens resilience, and sharpens competitive positioning in a fast-evolving sustainability landscape.

While eyewear companies demonstrated resilience in 2024 and 2025, they must continue to address ongoing consumer financial constraints. Creating value at both the budget and premium ends of the market will be essential. As health optimisation becomes a greater priority, early prevention – such as myopia control and UV protection – will gain focus. With smart glasses entering the mainstream, brands that adopt niche strategies will be best positioned to maintain exclusivity and value.

Digitalisation and social commerce are transforming how consumers purchase toys and games. Video games are predominantly purchased online, while traditional toys and games remain largely tied to offline retail, reflecting consumers’ continued preference for in-person shopping experiences.

This report utilizes Euromonitor International’s new Passport Innovation platform to explore new product launches across Food and Beverage categories. The report features new brand and sub-brand launches and their attributes across Packaged Food, Soft Drinks, Hot Drinks and Pet Care industries. Three key innovation trends are identified for each of the industries, with product examples from large global e-commerce retailers launched over the last 12 months.

Consumer health spend reached USD337,903 million in 2025, with growth driven by new demand in protein, sports nutrition, gut health, beauty from within, longevity and mental health. Demand stagnated in parts of OTC, while weight management lost ground with GLP-1 use on the rise. E-commerce marketplaces and personalised health gained, with AI-driven health solutions linked to a rising trust in GenAI advice. Asia leads growth in absolute value terms, while LATAM/MEA lead for percentage growth pace

The top 10 players per region command at least a fifth of their respective market shares. These companies are now looking ahead to the next phase of innovation as they currently face market volatilities and strive to marry nutrition with accessible indulgence. Strategies to gain global share is not only by being at the right place in terms of category and market, but also to tap into rising interest in intentional wellness, lifestage products and exploring opportunities in plant-based dairy.

Geopolitical risks have become a structural challenge for FMCG businesses, driving the need for resilient supply chains, diversified sourcing and adaptive strategies. This report examines three key categories of geopolitical risks: Trade tensions, military and political tensions, and tightening national regulations. In response, it outlines strategic approaches including supply chain relocation, expansion into new consumer markets and the refinement of China-specific strategies.

Gen Z consumers are redefining coffee and tea consumption with demand for specialty and RTD drinks, personalization, and convenience via digital ordering. They seek novelty, social media-driven experiences, and value sustainability and wellness in products and packaging. To succeed, hot drinks players need to launch products appealing to Gen Z’s values of personalisation, novel experiences and wellness.

Sparkling wine is at a crossroads. While it has shown more resilience than other alcoholic drinks categories, an over-reliance on developed markets and a relentless push towards premiumisation threaten to reverse its growth trajectory under a more uncertain macroeconomic landscape. Champagne and other sparkling wine are shaped by different dynamics. Champagne acutely faces the challenges of an economic slowdown and a focus on traditional consumption occasions, while other sparkling wine benefits

Dairy and plant-based categories are evolving through multifunctionality, affordability and demographic shifts. This report explores how wellness-led innovation, life-stage nutrition, indulgent snacking and resilient supply strategies are reshaping global performance. Growth is being driven by added-value formats, clean label and tailored solutions across both emerging and mature markets.