AmorePacific Corp
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AmorePacific, the leading K-beauty conglomerate, experienced sales declines in both domestic and overseas markets. Its sales in China and skin care, which had once been the driving force for growth, are now encountering significant challenges within the market. This report delves into how AmorePacific is strategically repositioning itself and exploring new avenues in terms of geographic focus and product categories to revitalise its business onwards.
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