The heat pumps market in Ukraine demonstrated resilience in 2025, driven by a growing emphasis on energy efficiency. Rising energy costs and an unstable power grid have pushed consumers to invest in energy-efficient solutions like heat pumps. Air source heat pumps dominate the market, while ground source heat pumps was the most dynamic category in 2025. The market is highly fragmented, with local OEMs and established brands competing through innovation, particularly in smart and AI-powered techn

The heat pumps market in the Czech Republic experienced a recovery in 2025, driven by subsidies and favourable electricity tariffs. The category is expected to continue growing over the next five years, driven by state subsidy programmes and increasing focus on energy efficiency. The dominance of air source heat pumps is likely to persist due to their relatively lower installation costs. Brands are set to focus on adapting to the changing regulatory environment and consumer preferences, leveragi

The heat pumps market in Morocco experienced a steep decline in 2025, primarily due to high costs and cautious consumer behaviour. Despite this, the market is forecast to improve over the forecast period, driven by increasing awareness of sustainable solutions and energy efficiency. The dominance of air source heat pumps is expected to continue, given their ease of installation and lower costs. To succeed, manufacturers should focus on local production to reduce costs and build awareness among c

The heat pumps market in Romania is experiencing vigorous growth driven by increasing consumer awareness of energy-saving capabilities and reduced carbon emissions. With a median disposable income per household of RON128,609 in 2025, consumers are investing in smart and energy-efficient solutions, with air source heat pumps being the largest subcategory. The market is expected to continue its growth trajectory, driven by government incentives and technological advancements, with a forecast CAGR

Volume sales of heat pumps in Sweden saw healthy growth in 2025, despite housing market softness and weak household sentiment, as energy efficiency concerns and long-term cost savings outweighed household caution. Ground source heat pumps was the best performing category, while air source heat pumps recorded steady growth. Key trends include energy-saving positioning amid high utility costs, smart technology integration for dynamic pricing adaptation, and multi-functional compact designs for sma

The heat pumps market in Israel experienced significant decline in volumes in 2025, despite government support for energy-efficient solutions and rising consumer awareness. Air to water heat pumps dominated the market, accounting for 800 units in retail volume, while ground source heat pumps had a significantly lower retail volume of less than 100 units. The market is expected to grow over the forecast period, driven by regulation favouring high-efficiency electric heating and innovation in heat

The heat pumps market in Greece exhibited robust growth in 2025, with retail volume sales reaching 19,100 thousand units, representing a 6% growth rate. This growth was driven by favourable developments in the housing market and government subsidies, making heat pumps more affordable for consumers. The growing emphasis on energy efficiency and sustainability is making heat pumps an attractive option for consumers, particularly during home renovations or refurbishments. Air to water heat pumps ar

Heat pumps in Italy performed well in 2025 and is poised for dynamic ongoing growth, driven by favourable economic conditions, government incentives for energy-efficient heating systems, and the European Green Directive's requirements for more efficient buildings. In 2025, the market saw a healthy demand, with air to water heat pumps leading volume sales due to their lower installation costs and ease of maintenance. The market's future growth is expected to be shaped by strategic investments, in

The heat pumps market in Portugal experienced growth in 2025, driven by the trend towards sustainability and energy efficiency. The market is expected to continue expanding, driven by legislative support, increasing consumer awareness, and the introduction of innovative products. Sales of air to water heat pumps is expected to particularly benefit from this trend, with these products dominating the market due to their versatility and energy efficiency. The market's attractiveness is further enha

The heat pumps market in Austria experienced a significant decline in sales in 2025, primarily due to the end of state subsidies, resulting in a decline of 30%. Despite this, the market is expected to recover and grow at a volume CAGR of 11% over the forecast period to 6,380 units in 2030, driven by the need for climate-neutral heating solutions and government policies supporting the adoption of heat pumps. The convenience and customisation trend is expected to continue shaping the market, with

Heat pumps in the Netherlands demonstrated resilience in 2025, with a retail volume growth rate of 5% to reach 116,100 units sold, representing a 36-percentage point increase from 2024. This growth was driven by the increasing demand for smart and eco-friendly heating solutions with water and hybrid solutions leading volume growth. The category is expected to continue growing, driven by newbuilds and renovations, with a forecast retail volume CAGR of 6%. To succeed in this market, brands should

Heat pumps in Denmark experienced retail volume growth in 2025, driven by interest rate cuts, the rising median disposable income per household, and a continued focus on energy efficiency and sustainability. Air to water heat pumps led sales with a retail volume of 14,800 units, benefiting from their cost-effectiveness and lower installation complexity compared to ground source heat pumps, although the latter saw stronger growth. Retail volume sales are expected to remain stable over the forecas

The heat pumps market in Hungary demonstrated significant growth in 2025, driven by manufacturers introducing eco-friendly and customised solutions. Innovation focusing on convenience, customisation, and sustainability, combined with the expansion of retail e-commerce, will drive continued market development.

The heat pumps market in Norway experienced a decline in volume sales in 2025, primarily due to a soft housing market and weak household sentiment. Despite this, air to water heat pumps saw moderate growth, driven by the relative efficiency and cost-effectiveness of these units. To succeed in this market, brands should focus on energy efficiency, smart innovations, and multi-functionality, while leveraging the growing demand for convenience and competitive pricing through the use of e-commerce c

Heat pumps in Spain is experiencing significant growth, driven by a combination of EU-wide and national incentives promoting sustainable heating solutions. In 2025, retail volumes of heat pumps reached 66,200 units, representing 5% growth compared to 2024. This growth is expected to continue, with a forecast retail volume of 111,000 units by 2030, driven by ongoing support from the EU and national governments, advancements in smart technology and natural refrigerants, and a surge in housing deve

Heat pumps in Germany demonstrated significant growth in 2025, with a 9% increase in retail volume terms to reach 203,200 units, driven by government support, technological advancements, and rising consumer awareness of eco-friendly solutions. Growth is expected to continue, with a forecast retail volume of 264,900 units by 2030. The attractiveness of the category is enhanced by government backing for sustainable technologies, and increasing household incomes, with the median disposable income p

The heat pumps market in France recorded a decline in sales in 2025, driven by economic pressures, policy adjustments, and weak housing and renovation activity. Air source heat pumps remained the largest subcategory despite experiencing a contraction. However, medium- to long-term prospects remain positive, supported by government subsidies, decarbonisation targets, and improving renovation activity.

The heat pumps market in Poland experienced a significant rebound in 2025, driven by electricity price reforms and subsidy programs, resulting in 15% growth in retail volume sales. The market was characterised by the premiumisation trend, with consumers increasingly opting for high-end models with advanced features. Consumers increasingly viewed heat pumps not only as energy-saving devices but also as environmentally responsible solutions that reduce reliance on fossil fuels. This positioned the

The heat pumps category in South Korea is experiencing significant growth driven by the trend of eco-friendly climate control, with value sales growth influenced by rising environmental concerns and government sustainability goals. In 2025, air source heat pumps led the category with a retail volume of 38,900 units, while ground source heat pumps and other heat pumps contributed 6,200 units and 3,500 units, respectively. The market is expected to continue growing, driven by government initiative

Heat pumps in Turkey is characterised by a decline in retail volumes but growth in value in 2025, driven by increasing demand from newly built private homes and luxury villas, particularly in regions without natural gas infrastructure. Air to water heat pumps dominate demand. Some consumers are likely to purchase these appliances in the future driven by government incentives, rising demand from new housing developments and industrial applications, and increasing median disposable income per hous

Food preparation appliances in Singapore demonstrated resilience in 2025, with a 1% retail volume growth, driven by consumer preferences for smart technology, multifunctionality, and health-focused living. Although median disposable income per household decreased marginally during the year, local consumers continued to invest in premium products with advanced features. With blenders driving overall sales and e-commerce gaining traction, brands must focus on innovation, smart technology integrati

Heat pumps in Canada exhibited robust growth in 2025, with a 19% increase in retail volume, driven by government incentives and rising demand for energy-efficient solutions. This growth is expected to continue, with a forecast CAGR of 13%, reaching 203,600 units by 2030. The market's attractiveness is underscored by its moderate concentration, with top brands like Daikin and Mitsubishi maintaining significant shares through innovative products and strong distribution channels. As the category ev

Heat pumps in the UK experienced significant growth in 2025, driven by government initiatives and increasing consumer awareness of energy-efficient solutions. With a stable economic environment and ongoing support for heat pump adoption, the category is forecast to continue growing with a 15% retail volume CAGR. The dominance of air to water heat pumps is expected to persist, driven by their relatively easier installation and lower costs compared to ground source heat pumps. As consumers become

Heat pumps in China experienced a decline in retail volume sales in 2025, primarily due to the withdrawal of central government subsidies and a slowdown in the real estate sector. Despite this, air to water heat pumps maintained solid sales, due to local government subsidies and technological innovations. The outlook is positive, with forecasts indicating growth driven by extreme low-temperature technology, rising household incomes, and sustained government support. Key players like Haier and Mi