Apple Inc
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In 2023, Apple Inc secured second position in global consumer electronics, with a 14% retail volume share. Despite sector challenges, it outperformed competitors, with strong hardware sales and intensified investments in its Services segment. Projecting a 6% CAGR over 2023-2026, Apple's growth is fuelled by an expanding user base and ecosystem development, notably through auxiliary devices such as wearables. This growth is supported by robust brand positioning, strong margins and a focus on user
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