Sales of personal care appliances in Ukraine faced economic challenges in 2025, yet sales still grew in value and volume terms with consumers prioritising affordability, convenience, and durability. The market is characterised by a polarised competitive environment, with premium brands like Philips innovating with advanced features, while budget brands have found success by offering affordable alternatives. Key trends shaping the market include the demand for portable and energy efficient soluti

Personal care appliances in Egypt demonstrated robust growth in 2025, underpinned by recovering purchasing power and e-commerce adoption. Consumer preferences are increasingly shaped by demands for convenience, customisation, and multifunctionality, whilst health and wellness considerations have emerged as primary purchase drivers. The outlook remains compelling, with consumer expenditure on personal care forecast to expand over 2025-2030, supporting sustained category growth. Success requires b

The personal care appliances market in the Czech Republic demonstrated a positive performance in 2025, driven by increasing consumer demand for premium and multi-functional products. This growth is supported by a steady median disposable income per household. Personal care appliances is moderately concentrated, with top companies like Procter & Gamble and Philips holding significant shares, while new entrants like SharkNinja are gaining traction through innovation. E-commerce remains the dominan

Personal care appliances in Malaysia experienced significant growth in 2025, driven by increasing disposable incomes, ongoing urbanisation and demand for multi-functional appliances. Retail volume sales reached 4.4 million units, representing an 8% growth rate. Key trends shaping the market include the demand for multi-functional and premium products, the influence of social media and e-commerce, and a growing demand for cordless and portable appliances. As the market continues to evolve, brands

The personal care appliances market in Morocco faced challenges in 2025 due to consumers reducing non-essential spending. Despite this, certain categories saw volume sales growth driven by demand for customised and convenient products, particularly among upper-income consumers. To succeed, brands should focus on affordability and value-added features, as well as catering to the growing demand for energy-efficient appliances.

The personal care appliances market in the United Arab Emirates demonstrated resilience in 2025, with 3% growth in retail volume to 959,700 units. This growth was driven by the region's affluent consumer base, with a median disposable income per household of AED386,204, and a growing demand for premium products with advanced features. The market is expected to continue growing at a CAGR of 3% to more than 1 million units by 2030, driven by technological innovation, particularly AI-powered featur

The personal care appliances market in Romania demonstrated resilience in 2025, driven by consumer demand for innovative and premium products, with hair care appliances being the largest subcategory. Despite a challenging economic environment, characterised by a consumer confidence index of -0.3, the market saw growth due to trends such as segmented consumer focus, multi-functionality, and convenience and customisation. With a forecast CAGR of 6% to reach RON576 million by 2030, the market is at

Personal care appliance volume sales in Sweden increased in 2025, driven by a strong performance in oral care appliances, supported by smart technology innovations that improve product efficacy and value proposition perceptions. Key trends shaping the Swedish market include the integration of smart and AI-powered technologies enhancing personalisation, premiumisation meeting household demand for high-end feature-rich appliances, and convenience and customisation aligning with individual preferen

Personal care appliances in Chile experienced significant growth in 2025, driven primarily by hair care appliances, which dominated the market. Oral care appliances also performed well due to increasing consumer awareness of oral hygiene and the adoption of advanced technologies. The market is expected to continue growing over the forecast period, driven by robust consumer demand for innovative and effective products. The top companies lead through strong brand portfolios and product innovation

In 2025, the personal care appliances market in Greece was driven by premiumisation and the rise of at-home grooming. Consumers sought more cost-effective alternatives to visiting salons, leading to stronger demand for personal care appliances. Hair care appliances, particularly air styling brushes, provided a strong impetus to growth, with premium brands like Dyson contributing significantly to value growth. Consumers are increasingly willing to pay more for high-quality products with advanced

Personal care appliances in Italy returned to low positive volume sales in 2025, after negative slumps seen in the recent review period, with growth driven by consumers' focus on health and wellbeing. Despite economic constraints, consumers are investing in personal care products that offer convenience, advanced technology and sustainability. The market is expected to continue growing at a volume sales CAGR of 2% to reach 10.6 million units by 2030. To remain relevant in personal care appliances

The personal care appliances market in Israel demonstrated growth in 2025, driven primarily by premiumisation, with a total retail value reaching ILS334 million with a 6% growth rate in current terms. The market's attractiveness is enhanced by consumers' willingness to pay a premium for high-tech devices offering professional results at home. Oral care appliances was the largest and most dynamic category, while hair care appliances also saw growth due to the introduction of products utilising ad

Personal care appliances in Austria demonstrated slight growth in 2025, driven by consumer demand for premium products with advanced features and convenience. Austrian consumers are showing a willingness to pay more for high-quality products that offer enhanced performance and customisation. Hair care appliances remained the largest category, while electric facial cleansers was the best performing category with strong growth. The market’s volume growth is expected to slow to a CAGR of 1% in 2030

Sales of personal care appliances in Portugal experienced growth in value and volume terms in 2025, driven by trends such as the search for convenience, customisation, and premiumisation. With a stable economic environment, with a 4% increase in median disposable income per household, consumers were willing to pay more for high-quality products with advanced features. The market is expected to continue growing over the forecast period, fuelled by a focus on sustainability and product durability.

Personal care appliances in the Netherlands demonstrated a solid performance in 2025, with retail volume growth of 2% to reach 3.7 million units, driven by consumer demand for high-performance, tech-enhanced devices. This trend is expected to continue, with retail sales forecast to record a 1% volume CAGR to 3.8 million units to 2030. The market's attractiveness stems from its potential for premiumisation, driven by consumer willingness to pay for advanced features and portability. To succeed, b

The personal care appliances market in South Africa demonstrated modest growth in 2025, driven by the continued strength of hair care appliances and increasing consumer interest in personal grooming. The market is expected to remain attractive due to forecast growth in retail volume terms, driven by rising disposable incomes and consumer demand for innovative products. Other key drivers include the rise of influencer-led marketing, innovations in health-focused features, and the growing populari

Personal care appliances in Indonesia recorded double-digit percentage growth in 2025, driven by the increasing availability of affordable brands and models, as well as the influence of social media and influencers. The rising median disposable income per household in Indonesia was supporting consumer purchasing power. E-commerce continued to drive sales as the leading distribution channel, offering a wide variety of products across different price points. The market is expected to continue grow

Personal care appliances Vietnam experienced significant retail volume growth in 2025, driven by increasing disposable incomes and rising demand for convenient, at-home grooming solutions. Hair care appliances emerged as the fastest growing category, helping it consolidated its position as the largest in volume terms. Personal care appliances is expected to continue expanding dynamically during the forecast period, with sales shaped by innovation in terms of advanced features, sustainability, an

Personal care appliances in Hungary experienced volume sales growth of 2% in 2025, as cautious consumer spending tempered performance despite rising household incomes. The market was shaped by demand for cordless and portable solutions, convenience and customisation features, and health-focused technologies that minimise heat damage.

Personal care appliances in Denmark was characterised by a 1% decline in retail volume sales in 2025, driven by economic uncertainty and consumer caution. However, certain categories, such as oral care appliances, showed resilience and growth, driven by innovation and technological advancements. The incorporation of smart and AI-powered technologies is a significant trend shaping the market, with manufacturers adopting premiumisation strategies to differentiate themselves and create value. Retai

Personal care appliances in Norway experienced growth in value and volume terms in 2025, although this was primarily driven by oral care appliances. The integration of smart technologies and innovation in products such as the Philips Sonicare 9000 Diamond Clean and Oral-B IO2 toothbrush has enhanced product efficacy and strengthened perceived value among consumers. With an increase in median disposable income per household and a high urban population, the market conditions were favourable for pr

Personal care appliances in Spain demonstrated significant growth in 2025, with a volume sales increase of 6%, reaching 8.9 million units. Premiumisation and the increasing demand for multifunctional and compact design products drove category growth. The category is expected to continue growing at a volume CAGR of 4% to reach 11 million units by 2030, driven by the rising popularity of at-home skin care gadgets and cordless hair-styling tools. The market’s attractiveness is underscored by the st

In 2025, personal care appliances in Colombia recorded steady growth, supported by rising demand for multifunctional and easy-to-use products, particularly in hair care and grooming. Consumers increasingly prioritised convenience, customisation, and performance, encouraging brands to introduce appliances with smart temperature control, adaptive settings, and protective technologies. At the same time, wide price availability and growing digital influence supported accessibility across income grou

Personal care appliances in Germany experienced solid retail volume growth of 4% in 2025, to reach 25.9 million units, driven by innovations such as hot air stylers and IPL technology. With a rising median disposable income per household, consumers invested in premium products that offered convenience and customisation. The category is characterised by a mix of established players like Procter & Gamble and Philips, and emerging companies like Dyson and SharkNinja, which are gaining traction with