PROSPECTS AND OPPORTUNITIES
Bright outlook for personal care appliances as younger generations embrace modern beauty and personal care routines
Personal care appliances is projected to see steady growth in retail volume terms over the forecast period, with a CAGR similar to that seen over the review period. Manufacturers are focusing on launching innovative and advanced technology, including sleek designs, various colour combinations, and energy efficient models.
Favourable lifestyle trends and more women entering the workforce likely to fuel sales
Factors such as increasing consumer spending capacity, changing lifestyles, and a growing focus on self-image should all fuel demand for personal care appliances over the forecast period. Consumers are becoming more conscious of their appearance and are showing a greater willingness to invest in appliances that can help them achieve their desired look.
Premiumisation trend set to continue
Personal care appliances is projected to see stronger growth in value than volume terms over the forecast period. This is due to the premiumisation trend whereby consumers are willing to pay higher prices for established products that offer advanced features and a superior performance.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Care Appliances industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Personal Care Appliances industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Care Appliances in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Care Appliances in Saudi Arabia?
- Which are the leading brands in Saudi Arabia?
- How are products distributed in Saudi Arabia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Personal Care Appliances in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Sales of personal care appliances rising as social media influences consumer purchasing behaviour
Favourable lifestyle trends support the growth of personal care appliances
Technology upgrades in personal care appliances encourage new sales
Bright outlook for personal care appliances as younger generations embrace modern beauty and personal care routines
Favourable lifestyle trends and more women entering the workforce likely to fuel sales
Premiumisation trend set to continue
Consumer Appliances in Saudi Arabia - Industry Overview
Consumer appliances in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
DISCLAIMER
The following categories and subcategories are included:
Personal Care Appliances
- Body Shavers
- Electric Facial Cleansers
- Hair Care Appliances
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- Battery Toothbrush Units
- Electric Toothbrush Units
- Other Oral Care Appliances
- Other Personal Care Appliances
Personal Care Appliances
Personal care includes hair care appliances, body shavers, electric facial cleansers, oral care appliances and other personal care appliances.
See all of our definitionsWhy buy this report?
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- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Care Appliances research and analysis database.
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